Graphic Designer​/Brand identity

Position: Graphic Designer/ Brand identity
Brand Identity & Graphic Designer  Company:  Pogoloom

Location:

Gurugram, Haryana
Work Mode:  On-site

Experience:

1–3 Years

Employment Type:

Full-Time
Industry:  Kids Fashion | D2C
About Pogoloom Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity.
We are looking for a  Brand Identity & Graphic Designer  who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.

Key Responsibilities  Develop and maintain Pogoloom's  brand identity and visual language .
Create creative designs for  Instagram, social media campaigns, advertisements, and digital platforms .
Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
Work on  packaging, labels, tags, inserts, and other brand collaterals .
Create mood boards, design concepts, typography, color palettes, and visual directions.
Ensure consistency of the Pogoloom brand across all communication channels.
Collaborate with the marketing, content, and product teams to develop creative campaigns.
Convert creative concepts into visually appealing and commercially effective designs.
Stay updated with  fashion, kidswear, design, social media, and global visual trends .
Create designs that reflect a  premium, modern, playful, and aspirational kidswear aesthetic .
Adapt designs into multiple formats and sizes for different digital and offline requirements.
Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling.
Required Skills  Strong understanding of  Brand Identity & Visual Communication .
Excellent knowledge of  Adobe Photoshop and Illustrator .
Working knowledge of  Figma and/or Canva  is a plus.
Strong understanding of  typography, color theory, composition, and layout .
Good knowledge of social media design, especially  Instagram .
Ability to create both  concept-driven and performance-oriented creatives .
Strong attention to detail and consistency.
Good understanding of current  fashion and lifestyle design trends .
Ability to work independently as well as with a creative team.
Strong creative thinking and problem-solving skills.

Preferred Experience  Experience in  fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands  will be preferred.
Experience working on  brand guidelines or complete visual identity systems  is an advantage.

Experience with packaging and print design will be an added advantage.
Basic knowledge of AI creative tools such as  Midjourney, Adobe Firefly, ChatGPT, or similar tools  is a plus.
What We’re Looking For We’re looking for someone who is  creative, detail-oriented, trend-aware, and commercially minded —someone who doesn't just make designs look good but understands how design can build a memorable brand.
Portfolio is Mandatory Candidates must share a portfolio showcasing:
Brand identity projects
Social media creatives
Campaign designs
Typography & layout work
Packaging/print designs, if available
Apply with your updated CV and portfolio.