Executive Producer – Instagram Growth & Content

Position: EXECUTIVE PRODUCER – INSTAGRAM GROWTH & CONTENT
Location:

Gurgaon / Gurugram
Work Type:
Full-time, On-site
Salary:
Top Salary will be given to an exceptional candidate

We are looking for an exceptional content professional to lead the growth of a high-potential Instagram account of a prominent Social Worker and Politician based in Gurgaon.

This is NOT a conventional Social Media Manager role.

We are looking for someone who understands why certain Instagram Reels get 100K, 1M, 5M or 10M+ views — and, more importantly, understands how content converts attention into followers.

The objective is to build one of India's most powerful public-interest/personal-brand Instagram accounts over the next 12 months.

WHO ARE WE LOOKING FOR?

We are looking for an exceptional:

* Instagram Growth Producer

* Creative Producer

* Digital Content Strategist

* Creator/Influencer Producer

* Political Digital Strategist

* News/Digital Video Producer

* Entertainment/Social Content Producer

The candidate may come from ANY of these backgrounds.

Political experience is NOT mandatory.

Someone who has helped build a major creator, You Tube channel, Instagram account, digital media property, documentary platform or entertainment personality is equally welcome.

WHAT YOU WILL DO

* Develop a high-growth Instagram content strategy

* Identify repeatable viral content formats

* Study India's fastest-growing Instagram accounts and understand WHY their content works

* Identify stories, situations and moments that can become high-performing Reels

* Develop recurring content franchises

* Convert everyday real-world situations into compelling short-form stories

* Develop strong hooks for the first 1–3 seconds of Reels

* Work closely with Creative Directors, field producers, cameramen and editors

* Decide which ideas deserve field coverage

* Turn one field situation into multiple content opportunities

* Analyse Reel performance and identify patterns

* Track views, retention, shares, saves, profile visits and follower conversion

* Identify which content generates followers rather than merely views

* Constantly experiment with new formats

* Identify emerging Instagram trends without blindly copying them

* Build a culture of rapid content experimentation

* Help create a system capable of producing high volumes of quality Reels

* Review successful and unsuccessful content every week and determine what should be repeated, modified or discontinued

THE MOST IMPORTANT SKILL

You should be able to walk into a real-world situation and say:

THIS is the Reel.

You should have an instinct for:

* What will make people stop scrolling

* What creates curiosity

* What creates emotion

* What creates surprise

* What creates discussion

* What people will share

* What makes someone visit the profile

* What makes someone follow

WHAT WE DO NOT WANT

We are NOT looking for someone whose primary experience is:

* Posting photographs

* Maintaining a content calendar

* Writing generic captions

* Posting political quotes

* Managing Whats App groups

* Coordinating agencies

* Running paid advertisements

* Creating routine event coverage

We already have production and editing capabilities.

We need someone who can dramatically improve the QUALITY OF IDEAS and the GROWTH OF THE ACCOUNT.

IDEAL EXPERIENCE

Candidates with experience in any of the following are encouraged to apply:

* Political digital campaigns

* Chief Minister/Minister social-media teams

* Political consulting firms

* News organisations

* Digital journalism

* Creator/influencer teams

* You Tube channels

* Instagram-first media companies

* Entertainment/social-media teams

* Documentary production

* Reality television

* Advertising/content agencies

* Mumbai film/Bollywood social-content teams

Exceptional candidates without any political experience are equally welcome.

WHAT WE WILL ASK YOU TO SHOW
Please do not send only a…