Manager - Performance Marketing

Role Overview :

The Manager/Senior Manager, Marketing is a strategic leadership role responsible for overseeing
the planning, development, and execution of comprehensive marketing initiatives that drive
business growth and enhance brand awareness. This role requires a deep understanding of
digital marketing, lead generation, and customer engagement strategies, as well as strong
leadership and team management skills. The Manager/Senior Manager will collaborate closely
with cross-functional teams, including sales, product development, and operations team, to
ensure alignment between marketing efforts and overall business objectives.

Key Responsibilities:

1. Strategic Planning & Execution:

● Develop and implement comprehensive marketing strategies aligned with business goals
and revenue targets.

● Identify and evaluate new market opportunities and develop strategies to capitalize on
them.

● Lead the planning and execution of marketing campaigns across various channels,
including digital, social media, email, and events.
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● Oversee the development and management of marketing budgets, ensuring efficient
resource allocation and ROI optimization.

● Monitor market trends, competitor activities, and customer insights to inform marketing
strategies and tactics.

2. Lead Generation & Nurturing:

● Develop and implement strategies to generate high-quality leads for the company's
products/services.

● Monitor lead generation metrics, analyze campaign performance, and identify areas for
improvement.

● Collaborate with sales teams to ensure effective lead handover and conversion.
3. Digital Marketing & Analytics:

● Oversee the management of digital marketing channels

● Monitor and analyze digital marketing performance, utilizing data analytics tools to track
key metrics and identify trends.

● Optimize digital marketing campaigns to improve efficiency and effectiveness.

● Stay abreast of emerging digital marketing technologies and trends.
4. Branding & Messaging:

● Oversee the development and maintenance of marketing collateral, including website
content, brochures, presentations, and sales assets.

● Collaborate with product development and customer success teams to ensure brand
alignment across all customer touchpoints.
5. Team Leadership & Development:

● Lead, mentor, and motivate a team of marketing professionals, including managers and
individual contributors.

● Foster a culture of collaboration, innovation, and high performance within the marketing
team.

● Conduct performance evaluations, provide constructive feedback, and identify
development opportunities for team members.
Requirements

●

Education:

Bachelor's degree in Marketing, Business Administration, or a related field.
MBA or relevant Master's degree preferred.

●

Experience:

1. 3-5 years of experience in Digital marketing/performance Marketing Role
2. Proven track record of developing and executing successful marketing strategies
that drive business growth.
3. Extensive experience in digital marketing, lead generation, and customer
engagement.
4. Experience in the education sector, specifically with an ed-tech player, is highly
desirable.

Skills:

1. Leadership & Management:
Proven ability to lead, motivate, and develop
high-performing marketing teams.
2. Strategic Thinking:
Strong analytical and problem-solving skills with the ability to
develop and implement strategic marketing plans.
3. Communication & Interpersonal:
Excellent written and verbal communication
skills, with the ability to effectively communicate with stakeholders at all levels.
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4. Digital Marketing Expertise:
Deep understanding of digital marketing channels
and best practices, including Search, Display, social media, affiliates and email
marketing.
5. Data Analysis & Reporting:
Proficient in using data analytics tools to track
marketing performance, generate insights, and make data-driven decisions