Job Description & How to Apply Below
Cog Culture is not your typical advertising agency. Shocking, we know — most agencies say exactly
that, right before pitching a strategic partnership that amounts to a retainer, a deck, and a handshake
emoji.
But stay with us.
We're an award-winning, full-service marketing communications agency with a decade and a half of
experience building brand narratives that actually move people — not just move the goalposts, the
timeline, and eventually the blame. What sets us apart isn't the trophy shelf. It's what's running
underneath it.
We're AI-native — and we mean that the way a fish means water, not the way a corporation means
digital transformation. Artificial intelligence isn't a tool we picked up; it's the lens through which we
think, build, and create. GenAI content workflows, intelligent campaign analytics, automation that
earns its keep — at Cog Culture, AI isn't the support act. It's the headliner, the venue, and the one who
read the brief.
This is a 0-to-1 opportunity. Not a sales role dressed up in BD clothing. We need someone who can
walk into a room, read what's not being said, and walk out with a deal that didn't exist when they
walked in — someone who builds pipelines the way we build campaigns: with intent, with intelligence,
and with a genuine hunger to close.
The core voice and structure are preserved, but the final paragraph is reoriented around what a BD
person does — relationship-building, deal-making, reading rooms — rather than shipping product. The
tone stays sharp and self-aware to match the rest of the piece.
ABOUT
THE ROLE
We are seeking an exceptional Business Development Lead — Media (Advertising) to spearhead
commercial growth for our agency. This is a rare opportunity for a seasoned industry leader with 10–
25 years of deep expertise in media, advertising, and agency business development to drive
transformational revenue outcomes, own large-scale client relationships, and shape the agency's
long-term growth strategy.
As the BD Lead, you will be the commercial face of the agency — commanding boardroom
conversations, forging high-value partnerships, and building a formidable pipeline of integrated media
mandates across digital, traditional, and emerging channels. You will lead, mentor, and scale a
high-performing BD team, and collaborate directly with the CEO and senior leadership to define market
positioning and new revenue streams. This role is not for someone who manages a funnel — it's for
someone who builds markets.
Key Responsibilities
Strategic Business Development & Revenue Leadership
• Own and drive the agency's annual revenue targets across all media and advertising verticals
— digital, programmatic, OOH, broadcast, print, and integrated campaigns.
• Define and execute a comprehensive BD strategy aligned with agency growth goals, market
trends, and competitive landscape.
• Build and manage a multi-crore pipeline of new business opportunities across sectors, including
FMCG, BFSI, technology, e-commerce, and B2B enterprises.
• Lead agency-wide pitch strategy — from prospecting and brief response through to final
board-level presentations and contract closure.
• Identify and pursue white-space opportunities: new geographies, untapped verticals, and
emerging media formats.
Senior Client Acquisition & C-Suite Relationship Management
• Cultivate and maintain relationships with CMOs, VPs of Marketing, Brand Directors, and
Procurement heads at Fortune 500 and large domestic enterprises.
• Lead high-stakes commercial negotiations, framework agreements, and multi-year retainer
mandates.
• Act as the senior-most client escalation point during new business onboarding, ensuring
seamless transition to Account and Delivery teams.
• Maintain a personal network of senior brand-side and media-side contacts built over years in
the industry.
Media & Advertising Mandate Leadership
• Develop and position tailored, ROI-driven media solutions — spanning brand strategy,
performance marketing, content, experiential, and data/analytics services.
• Partner with internal strategy, planning, and creative leaders to craft winning responses for
large integrated media pitches.
• Stay ahead of industry shifts in AdTech,…
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