Growth Marketing Manager

Role Summary
The Manager of Performance Marketing & Revenue Operations will own the end-to-end digital
revenue engine across paid media, analytics, experimentation, and funnel optimization.
This is a business leadership role reporting directly to the CEO, responsible for:

• Driving revenue growth, ROAS, and contribution margin

• Leading multi-channel paid media strategy

• Building data-driven experimentation culture

• Managing budgets, teams, and agency partnerships

• Creating scalable global acquisition & retention engines

Key Responsibilities
1. Revenue & Growth Ownership

• Own paid revenue targets, ROAS, CAC, and contribution margin across all digital channels.

• Translate business goals into quarterly and annual growth roadmaps.

• Drive predictable, scalable, and profitable customer acquisition globally.
2. Performance Marketing Strategy

• Define and execute full-funnel paid strategy across Google, Meta, You Tube, Display,
Shopping, and emerging platforms.

• Lead audience segmentation, keyword strategy, creative testing, and bid optimization.

• Continuously evolve channel mix, attribution models, and budget allocation to maximize
ROI.
3. Experimentation, Analytics & CRO

• Establish a rigorous A/B testing and experimentation framework across ads, landing pages,
and checkout funnels.

• Build performance dashboards, cohort analysis, and predictive insights for leadership
visibility.

• Improve conversion rate, LTV, and retention through data-backed initiatives.
4. Budget & P&L Management

• Own multi-crore monthly marketing budget with strict ROI governance.

• Optimize spend efficiency, scaling strategy, and marginal ROAS.

• Present revenue forecasts and performance reviews to leadership.
5. Team Leadership & Capability Building

• Hire, mentor, and scale a high-performing performance marketing team.

• Manage agencies, vendors, and technology partners.

• Foster a culture of accountability, experimentation, and continuous learning.
6. Cross-Functional Business Impact

• Partner with Product, Tech, Analytics, Creative, and Sales to improve the full customer
journey.

• Influence pricing, merchandising, and retention strategy using marketing insights.

• Support international expansion and new market entry.

Success Metrics

• Revenue growth & ROAS improvement

• CAC reduction & contribution margin expansion

• Conversion rate & LTV improvement

• Scalable global acquisition engine

• High-performing team and experimentation velocity