General Manager- Ecommerce

Position: GENERAL MANAGER- ECOMMERCE
About the Role

We are seeking an experienced and results-oriented Head of E-Commerce to lead and scale our digital business across Marketplace and Direct-to-Consumer (D2C) channels. This role will be responsible for driving revenue growth, profitability, operational excellence, and strategic expansion initiatives while managing a team of approximately 25 professionals.
The ideal candidate will have extensive experience in e-commerce leadership, strong commercial acumen, expertise in marketplace management, D2C operations, financial planning, business development, and end-to-end P&L ownership

Key Responsibilities

Strategic Leadership
Define and execute the overall e-commerce strategy aligned with business objectives.
Drive sustainable revenue growth, profitability, and market share across all online channels.
Develop annual business plans, budgets, forecasts, and growth roadmaps.
Identify new business opportunities, categories, channels, and strategic partnerships to accelerate growth.
Marketplace Business Management
Lead and scale marketplace business across key e-commerce platforms.
Drive sales growth through assortment planning, pricing strategies, promotions, advertising, and content optimization.
Build and manage strong relationships with marketplace partners and account management teams.
Negotiate commercial terms, joint business plans, and growth initiatives.
Direct-to-Consumer (D2C) Business
Own and drive D2C business performance, including website sales, customer acquisition, retention, and conversion optimization.
Lead digital marketing initiatives across performance marketing, SEO, CRM, social commerce, affiliate marketing, and customer engagement.
Improve customer experience, website performance, merchandising, and conversion rates through data-driven insights.
P&L Ownership
Own the complete e-commerce P&L, including revenue, gross margins, operating expenses, and profitability.
Lead budgeting, forecasting, financial planning, and business reviews.
Monitor key business and financial metrics to ensure achievement of revenue and profit targets.
Drive efficient resource allocation and investment decisions to maximize returns.
Finance & Operations Management
Partner closely with Finance, Supply Chain, Technology, and Operations teams to ensure seamless execution.
Oversee inventory planning, demand forecasting, fulfillment, logistics, and customer service performance.
Drive operational efficiency, cost optimization, and process improvements.
Ensure compliance with financial controls, governance policies, and operational standards.
Team Leadership
Lead, mentor, and develop a high-performing team of approximately 25 professionals across e-commerce, marketplace, marketing, operations, and analytics functions.
Establish clear goals, KPIs, and performance management frameworks.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Partnerships & Business Expansion
Build and maintain strong relationships with channel partners, agencies, vendors, technology partners, and key stakeholders.
Identify and evaluate new business opportunities, partnerships, and revenue streams.
Lead strategic initiatives that support business expansion and long-term growth.
Analytics & Performance Management
Monitor and analyze business performance through dashboards, reports, and key metrics.
Utilize customer insights and market data to optimize sales, profitability, and customer acquisition.
Present business reviews, growth strategies, and performance updates to senior leadership.