Private Duty Community Liaison​/Marketer

COMPANION AT HOME COMMUNITY LIAISON/MARKETER

JOB TITLE:

Community Liaison

REPORTS TO:

Assistant Administrator

SUMMARY:

The Community Liaison is a field-based role responsible for growing billable caregiving hours by building and maintaining relationships with referral sources — hospital discharge planners, physicians, skilled nursing and assisted living facilities, case managers, and community organizations. This person spends the majority of their week in person, not behind a desk, generating a steady, reliable pipeline of new client admissions and increased billable hours.

• Comply with all applicable laws;
• Conduct affairs in accordance with the highest ethical standards;
• Support the company goals and avoid conflicts of interest;
• Strive to attain the highest standards for all aspects of patient care;
• Provide equal opportunity and respect the dignity of all employees;
• Maintain appropriate levels of confidentiality and privacy of all information;
• Maintain a relationship of integrity with each payer source;
• Conduct all business practices with honesty and integrity; and
• Ensure a secure workplace conforming to all regulations regarding occupational health and safety.

• Conduct in-person visits to referral sources on a weekly, recurring basis, building relationships that translate into consistent referral flow.
• Identify and cultivate new referral partnerships with healthcare related referral sources like; hospitals, physician practices, senior living communities, Home Healths, Hospices, etc.
• Identify and cultivate new referral partnerships with legal and finance referral sources like; estate & trust attorneys, long term care fiduciaries, wealth managers and financial planners.
• Identify and cultivate new referral partnerships with community referral sources like; churches, Chambers of Commerce, Alzheimers Association, ALS Associations, and Parkinsons Associations.
• Represent the agency at community events, health fairs, and lunch-and-learns to build brand awareness.
• Provide training and education to referral sources on the general value of private duty care and the specific value our agency brings to customers and referral sources.
• Track all referral source contacts, visit cadence, and outcomes in the agency's referral/visit log.
• Partner with care coordinator & scheduler to ensure referrals convert quickly and reliably into billable hours, protecting the agency's reputation with referral sources.
• Report on visit activity, new leads, and pipeline status to both one-on-one with supervisor and in weekly team meetings.

• Attends and participates in one-on-one meetings, weekly team meetings and monthly staff meetings.
• Within departmental parameters, exhibits excellent customer service, decision-making and problem-solving skills.
• Effectively prioritizes and coordinates job tasks for maximum productivity.
• Perform additional tasks as assigned by supervisor or Administrator.

• Bachelor’s degree in business, marketing or communications preferred, or a combination of education and experience.
• Two years experience in sales/marketing and referral development; health care facility or medical related sales experience highly desirable.
• Demonstrated superior sales, communication and customer service skills.
• Positive & joyful attitude.
• Good computer skills.
• Reliable transportation, current driver license and current auto insurance.

SALARY LEVEL:
Exempt

• Ability to read, write and converse in English.
• Ability to communicate with staff, residents, families, vendors, support agencies and others.
• Ability to remain calm and composed under stress.
• Bending, lifting, grasping, fine hand/eye coordination, pushing/pulling, prolonged sitting/standing.
• Ability to respond to auditory stimulation.
• Quantitative/mathematical ability (addition, subtraction, multiplication, division, standard measurements).
• Ability to evaluate/interpret information and make independent judgments/decisions within job position parameters.