Associate Director, US HCP Marketing, Elacestrant

Overview

The Associate Director, US HCP Marketing will be responsible for developing and executing a comprehensive peer-to-peer engagement strategy to support the growth of elacestrant (Orserdu) in metastatic breast cancer. This individual will lead initiatives that connect, educate, and empower medical oncologists and digital opinion leaders (DOLs) through peer-to-peer education, scientific exchange, and high-impact in-person and digital experiences.

This role requires strong collaboration with cross-functional partners — including medical affairs, commercial, and digital/omnichannel — to ensure scientifically credible, compliant, and strategically aligned execution. The ideal candidate will combine deep understanding of oncology marketing with innovative thinking to elevate Orserdu’s visibility and relevance among breast cancer experts and the broader HCP community.

• Peer-to-Peer Engagement & Scientific Leadership
• Develop and lead the Peer-to-Peer (P2P) marketing strategy for elacestrant, driving engagement among medical oncologists, thought leaders, and digital opinion leaders (DOLs).
• Identify, engage, and partner with key breast cancer experts to foster scientific exchange and enhance brand advocacy.
• Plan and execute advisory boards
  , expert panels, and peer learning forums that capture actionable insights and strengthen Orserdu’s positioning.
• Collaborate with Medical Affairs and Commercial teams to develop speaker training programs and ensure compliant execution of P2P initiatives.
• Oversee creation and dissemination of speaker decks, symposium content, and congress booth experiences
  , ensuring alignment with brand strategy.
• Lead booth and additional sponsorship and advertising content including peer interaction strategies at major oncology congresses (e.g., ASCO, SABCS, ESMO).
• Content Development & Digital Amplification
• Partner with agency and internal creative teams to develop scientific speaker decks
  , modular presentations, and visual assets optimized for HCP audiences.
• Leverage AI tools to scale video and digital content (e.g., expert interviews, panel highlights, congress recaps) for use across social media, websites, and HCP education platforms.
• Collaborate with Digital and Analytics teams to measure reach, engagement, and impact of P2P and DOL-driven campaigns.
• Drive cross-channel amplification of peer-led content to expand awareness and understanding of elacestrant’s clinical value.
• Strategic Planning & Execution
• Partner with brand and field teams to ensure integration of P2P activities within the broader omnichannel brand strategy
  .
• Develop an annual P2P marketing plan
  , including budget allocation, resourcing, KPIs, and performance tracking.
• Lead vendor and agency management
  , ensuring timely and high-quality delivery of educational content and peer engagement programs.
• Collaborate with compliance, regulatory, and legal functions to ensure all materials and engagements meet industry standards.
• Data, Insights, and Optimization
• Establish and track P2P and DOL engagement metrics
  , analyzing effectiveness and identifying opportunities for improvement.
• Utilize insights from advisory boards, expert feedback, and digital analytics to inform ongoing strategy refinement.
• Identify emerging thought leaders and trends in oncology to maintain a dynamic, relevant P2P ecosystem.

• Bachelor’s degree required; MBA, MPH, or advanced science degree preferred.
• Minimum 6 years of pharmaceutical marketing experience
  , with at least 2 years in peer-to-peer, medical education, or HCP engagement roles
  .
• Experience leading advisory boards, speaker programs, or congress activations in oncology or specialty markets preferred.
• Demonstrated ability to be agile and adaptable in a fast-paced commercial environment
• Strong understanding of breast cancer landscape
  , medical oncologist community, and digital engagement trends.
• Proven ability to work effectively with Medical Affairs, Compliance, Regulatory, and Legal teams.
• Demonstrated experience leveraging AI and digital tools for content creation, personalization, or amplification.
• Exceptional project management, communication, and stakeholder relationship skills.
• Willingn…