Brand Marketing Director

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New Jersey - UStime type:
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Offre publiée il y a 30 jours ou plusjob requisition :
R3019makes natural remedies that actually work for health issues like digestion, head tension, immune support and more. Hilma’s remedies are made with powerful herbs and minerals, formulated with a team of doctors, and backed by clinical research. Unlike most over-the-counter options, Hilma is made without drugs, dyes, fillers, preservatives, or artificial sweeteners. The company makes natural remedies accessible to a mainstream customer, who has embraced natural products in food, beauty, and household items, and is looking for an effective natural option for their medicine cabinet.

Hilma is female-founded and led.

Hilma is an omnichannel brand, sold DTC on  as well on Amazon and in 10,000+ stores, including Target, Walmart, CVS, Walgreens, Grove Collaborative, Thrive Market, and more. In 2022, Hilma was acquired by the , an international pharmaceutical company based in France with a US subsidiary located in Bedminster, NJ.
** The Brand Marketing Director will report to the GM for Hilma.  The position is based out of the Hilma office in Brooklyn, NY with expected office presence Monday, Tuesday, & Wednesday.
**** You will be responsible for:
** You will be a critical part of a lean team in the company’s growth stage. You’ll have the opportunity to set strategy and lead a best-in-class marketing organization towards its revenue goals, executing excellence in the areas of omnichannel marketing strategy, brand positioning, customer experience, and portfolio management.
*
* Key responsibilities:

**** Brand Strategy & Positioning
*** Develop and execute a cohesive brand and marketing strategy that drives Hilma’s growth across Amazon, DTC, and retail.
* Define and continuously refine brand positioning using consumer insights, market data, and competitive intelligence.
* Maintain a deep understanding of the customer and competitive landscape to shape strategies that attract new users and strengthen loyalty.
** Integrated Marketing & Creative Execution
*** Create and lead the planning of fully integrated marketing campaigns across paid, owned, and earned channels—including digital, retail activations, PR, influencer, and partnerships.
* Drive the creative briefing process to ensure messaging, visuals, and storytelling align with commercial objectives and brand strategy.
* Ensure all campaigns deliver against performance targets and contribute to brand equity and revenue growth.
** Partnerships & Community Growth
*** Identify, negotiate, and manage strategic partnerships that expand brand awareness, acquisition, and engagement.
* Develop co-branded initiatives with external partners to create unique consumer experiences and build community.
** Customer Experience
*** Own the end-to-end Hilma customer experience across ecommerce, Amazon, and retail.
* Oversee customer inquiries, feedback channels, and ongoing insight generation to inform improvements across the funnel.
** Portfolio Management + Product Development
*** Lead portfolio and lifecycle management, including SKU rationalization and channel strategy.
* Partner closely with product development on innovation, from insight generation and concepting to ingredient selection, pricing, and commercialization.
** Budget + Performance
*** Own P&L performance and drive growth through strategic decisions across pricing, promotion, innovation, margin, and distribution.
* Manage marketing budgets and develop KPI dashboards to track and report on marketing performance and ROI.
** Team leadership
*** Lead, mentor and inspire a high-performing marketing team, fostering a culture of learning, collaboration, curiosity and growth.
** You will love this job if:**
* ** Marketing makes you tick :
** you have deep experience in using marketing to scale awareness for CPG and wellness brands and are energized by an omnichannel strategy and the ability to be nimble with cross-channel marketing. You have a strong understanding of performance media, e-commerce platforms, lifecycle marketing, and analytics.
* ** You are a…