Senior Manager Shopper Marketing

Location:

Hackensack, NJ (2-3 days a week). Shuttle offered from NYC. Salary: 175‑185K.

Flora Food Group makes Culinary Essentials for Better Food. The company creates high‑quality ingredients that help people make great meals at home and in professional kitchens. It serves consumers and chefs in over 100 countries with iconic, locally loved brands such as Country Crock, I Can’t Believe It’s Not Butter!, Becel, Red Barn Creamery, and Violife. These products support every kitchen moment, from cooking and baking to finishing and spreading.

With more than a century and a half of expertise in culinary fats and oils, Flora delivers outstanding performance, great taste and nutrition  workplace people are called “Flora Foodies” and they bring performance, care and passion to everything they do.

• Develop and own the multi‑year global shopper marketing strategy, translating brand and commercial objectives into best‑in‑class in‑store and digital activation plans.
• Define the shopper insight agenda, identifying key purchase drivers, path‑to‑purchase behaviors and occasion‑led opportunities across categories.
• Lead integration of shopper thinking into the wider marketing planning cycle, partnering closely with Brand, Sales and Category teams.

• Design and execute retailer‑specific activation programs across key accounts (grocery multiples, discounters, food service, convenience and e‑tailers).
• Partner with Key Account Managers and Sales Planning to build joint business plans with strategic retail partners that drive mutual category growth.
• Lead development of shopper toolkits—including POSM, in‑store displays, digital shelf content and promotional mechanics—ensuring scalability across markets.

• Champion digital shopper excellence—owning the strategy for pure play e‑commerce, click & collect and the growing intersection of digital and physical retail.
• Work with Brand and Sales teams to optimise product detail pages, search visibility, ratings & reviews and digital promotional architecture.
• Embed an omnichannel mindset across the shopper marketing function, ensuring seamless consumer experiences from awareness to basket.

• Commission, synthesize and activate shopper research—including shopper panels, eye‑tracking, in‑store ethnography and loyalty card data.
• Build a deep understanding of how economic, cultural and behavioural trends impact shopper decisions, and translate insights into actionable growth opportunities.
• Maintain a pulse on competitive shopper activity and retail innovation, sharing intelligence across the wider organisation.

• Lead, inspire and develop a high‑performing shopper marketing team, fostering a culture of creativity, accountability and continuous learning.
• Define and build shopper marketing capability across markets, establishing best practice toolkits, training programmes and governance frameworks.
• Act as a senior stakeholder and visible advocate for shopper marketing across the business, influencing at CMO and SVP level.

• Own the shopper marketing investment budget, ensuring rigorous planning, prioritisation and post‑campaign evaluation.
• Establish a culture of commercial effectiveness—leveraging attribution modelling, sales uplift analysis and ROI measurement to optimise spend.
• Present regular performance updates to senior leadership, connecting activation investment to revenue, market share and distribution outcomes.

• 8‑10 years of progressive experience in Shopper Marketing, Trade Marketing or Category Management within a fast‑moving consumer goods environment.
• Demonstrated track record of developing and executing shopper strategies that deliver measurable commercial impact at scale.
• Deep knowledge of the modern retail landscape, including grocery, discounters, convenience, food service and omnichannel/e‑commerce environments.
• Strong leadership experience: proven ability to build, coach and retain high‑performing teams in a matrixed, global organisation.
• Exceptional…