E-Commerce Manager – Digital Shelf

Location: Hackensack, NJ | Hybrid – 3 days per week onsite

Reports To: Global Head of Brand

Industry: Beauty / Haircare / Consumer Products

Bed Head is a bold, irreverent haircare brand with 30 years of salon heritage and a personality all its own.

Known for its professional-quality products, expressive attitude, and unmistakable presence in the haircare category, Bed Head has built a strong consumer following over decades.

As the way consumers discover and purchase beauty products continues to evolve, Bed Head is investing in how the brand shows up across Amazon, major retailers, digital marketplaces, and its own online channels.

We are looking for an E-Commerce & Digital Shelf Manager to own how Bed Head's products show up, get discovered, and convert across third-party  platforms.

This is much more than managing product listings.

You'll be responsible for the digital shelf across Amazon, , , and other key retailer platforms
, as well as Bed Head's website — ensuring products are accurately represented, easy to find, competitively positioned, available to purchase, and optimized to convert.

This role requires hands-on experience managing products across third-party e-retailer and marketplace platforms.

Candidates must have experience working with retailers such as Amazon, , , Ulta, Sephora, CVS, Walgreens, Kroger, or similar  platforms.

Pure DTC/eCommerce experience managing only a brand's own website is not sufficient for this role. We are specifically looking for someone who understands how brands win on  — including product content, digital shelf visibility, retailer search, PDP optimization, ratings and reviews, availability, Buy Box performance, and conversion.

You'll sit at the intersection of eCommerce, digital merchandising, content, SEO, analytics, retail media, brand marketing, and commercial operations.

• Own Bed Head's digital shelf presence across Amazon, , , and other key third-party retailer platforms.
• Ensure products are positioned to maximize visibility, discoverability, conversion, and sales
  .
• Develop and execute digital shelf optimization strategies across content, search, imagery, ratings & reviews, pricing, and availability.
• Understand how each retailer's platform, search algorithm, and digital merchandising environment impacts product performance.
• Identify opportunities to improve the consumer shopping experience across  platforms.

Product Content & PDP Optimization

• Partner with external agencies and internal teams to manage and optimize product detail pages across third-party retailers.
• Own PDP content, product descriptions, imagery, enhanced/A+ content, specifications, and other digital assets.
• Ensure product information is accurate, consistent, compelling, and aligned with Bed Head's brand guidelines.
• Identify content gaps and prioritize improvements based on performance data.
• Optimize product content for retailer search and conversion.

Search, SEO & Digital Discovery

• Develop keyword and search strategies to improve product discoverability across  platforms.
• Optimize content for traditional search as well as evolving AI-powered and LLM-driven shopping and discovery experiences.
• Monitor changes in online search and shopping behavior and identify opportunities for Bed Head to stay ahead.
• Analyze search rankings and competitor performance to identify areas for improvement.

Amazon & Marketplace Performance

• Help maximize Bed Head's performance across Amazon and other major digital marketplaces.
• Monitor Buy Box ownership, product availability, pricing, content quality, ratings, and reviews.
• Identify issues preventing consumers from purchasing products and work cross-functionally to resolve them.
• Partner with account management and commercial teams to address ongoing availability and marketplace challenges.

Data & Analytics

• Use digital shelf analytics and reporting tools to monitor performance and identify opportunities.
• Analyze rankings, conversion, content quality, availability, competitive positioning, and other digital shelf KPIs.
• Turn data into clear recommendations and actionable…