Marketing Communications Manager, Qtips

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential:
Suave, Chap Stick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter.

Backed by a growth-oriented Yellow Wood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise - from how we plan and operate to how we go to market.

This is a company in motion. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

Q-Tips, the category-defining cotton swab brand, is expanding into cotton rounds and face towels and repositioning itself as a leading beauty and personal care name. The Marketing Communications Manager will lead paid media and integrated communications strategy, translating brand strategy into a 360 marketing program spanning paid media, retail/shopper, PR, and social/community that drives demand, penetration, and measurable results.

This is a highly cross-functional role, partnering with Brand, Equity, Shopper Marketing, and Social/PR to unify every channel behind one brand narrative. In this private-equity-owned environment, every program must tie to clear KPIs and demonstrated ROI. A distinctive part of the role is identifying cross-brand/cross-category partnerships that build Q-Tips' credibility in beauty and generate earned visibility beyond paid media.

• Paid Media & Investment — Own paid media strategy across digital, social, programmatic, and retail media (Amazon, Walmart, , Instacart). Translate brand goals into media direction driving awareness, penetration, and repeat purchase; continuously optimize spend against established KPIS and maintain performance dashboards.
• Integrated 360 Planning — Build the end-to-end communications plan integrating paid, PR, retail/shopper, and social into one coherent go-to-market program. Serve as the connective tissue across Equity, Shopper, and Social/PR teams; write sharp creative/media briefs; support new item launches with fully integrated plans.
• Beauty Repositioning & Partnerships — Identify, evaluate, and help negotiate cross-brand partnerships (co-marketing, collaborations, cultural tie-ins) that elevate Q-Tips' beauty credibility, in partnership with Equity to protect brand positioning. Track beauty/personal care trends to surface relevant opportunities.
• Retail & Commerce Activation — Align paid media with Shopper Marketing's retail activation, sampling, and merchandising; support digital shelf/PDP performance (ratings, A+ content, retail media) alongside eCommerce partners.
• Measurement & Accountability — Define and report against a KPI framework (media efficiency, penetration, NTB%, repeat rate, earned reach); manage the communications budget with rigor and numbers-first discipline.
• Agency & Cross-Functional Leadership — Manage media/creative agency relationships and hold them accountable to strategy and performance; align broad stakeholder groups through strong project leadership.

• 5+ years in marketing communications, media, or integrated brand marketing (beauty/personal care or a brand undergoing repositioning preferred)
• Hands-on paid media experience (Meta Ads Manager, Amazon DSP, programmatic, Google Analytics) with proven planning/optimization ability
• Experience building integrated multi-channel plans across paid, earned, and retail
• Brand partnership/co-marketing experience strongly preferred
• Comfortable in a PE-owned, results-accountable environment where results are closely tracked against near-term financial targets
• Strong agency management experience
• Bachelor's degree in Marketing, Communications, or related…