Senior Manager, Global Social & Influencer Marketing – Bed Head

Location: Hackensack, NJ | Hybrid – 3 days per week onsite

Reports To: Global Head of Brand

Industry: Beauty / Haircare / Consumer Products

Bed Head is a bold, irreverent haircare brand built for people who aren't afraid to stand out.

With 30 years of salon heritage
, Bed Head has established itself as a recognizable name in professional haircare, known for its playful personality, expressive products, and unapologetically unconventional approach to beauty.

Now, the brand is focused on bringing that heritage into today’s culture — connecting with Millennial and Gen Z consumers through social content, creators, influencers, PR, and community.

This is an opportunity to join a well-established global beauty brand and help shape how Bed Head shows up in culture today.

We are looking for a Senior Manager, Global Social & Influencer Marketing to become the voice and storyteller behind Bed Head’s consumer engagement strategy.

This is not a traditional social media management role. You’ll own the strategy across social, influencer, community, and earned media
, while also being hands‑on in bringing the work to life.

You’ll develop the strategy, create and guide content, manage the day‑to‑day community, build relationships with creators and influencers, partner with agencies, monitor performance, and identify the cultural moments that can make Bed Head relevant and exciting to today’s consumer.

The ideal candidate is both strategic and hands‑on — someone who can build a compelling social strategy in the morning and jump into content, community engagement, creator briefs, or trend research in the afternoon.

• Develop and execute Bed Head’s global social and influencer strategy in partnership with the Brand Go‑to‑Market Lead.
• Translate broader brand and product priorities into compelling consumer‑facing social strategies.
• Own the monthly content calendar across Bed Head’s owned social channels.
• Develop and/or create social content, including copy, imagery, concepts, and platform‑specific adaptations.
• Ensure Bed Head’s social presence consistently reflects the brand’s distinctive personality and voice.

• Serve as the day‑to‑day community voice across owned social channels.
• Publish content, engage with consumers, respond to comments and questions, and moderate conversations.
• Build an active and authentic community around the Bed Head brand.
• Identify opportunities to turn consumer conversations and cultural moments into content and engagement opportunities.

• Build and execute Bed Head’s influencer and creator strategy.
• Identify emerging and established beauty, hair, lifestyle, and culture creators who authentically fit the brand.
• Partner with agencies and internal marketing teams to develop creator campaigns and UGC programs.
• Manage creator briefs, deliverables, timelines, contracts, usage rights, and budgets.
• Develop long‑term relationships with creators who can become authentic brand advocates.

• Develop earned‑media narratives that bring Bed Head’s 30‑year salon heritage into today’s cultural conversation.
• Identify stories, launches, trends, and brand moments that have PR potential.
• Partner with external agencies and internal stakeholders to develop compelling media opportunities.
• Help strengthen Bed Head’s relevance within the beauty, haircare, lifestyle, and cultural conversation.
• Stay deeply connected to social, beauty, haircare, creator, and cultural trends.
• Monitor competitive brands and social channels to identify emerging opportunities.
• Bring fresh ideas and cultural insights to the broader marketing organization.
• Understand what is resonating with Millennial and Gen Z audiences and translate those insights into…