Consumer & Market Insights and Category Insights Manager; Bad Head

Location: Hackensack, NJ | Hybrid — 3 days onsite

Join the Global Brand team supporting Bed Head
, a bold, globally recognized haircare brand. This is a high-impact role connecting consumer insights, category performance, brand strategy, and sales
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You’ll turn consumer and retail data into insights that shape brand strategy, innovation, marketing, and retailer growth — partnering closely with the Global Head of Brand, Head of Sales, and broader commercial team.

• Own syndicated data reporting and analysis across Bed Head using Nielsen and Circana/IRI
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• Track category trends, share shifts, competitors, pricing, promotions, launches, and whitespace opportunities.
• Lead consumer research including usage & attitudes, concept/product/creative testing, brand health, awareness, and segmentation
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• Translate research and data into recommendations for brand strategy, NPD, and marketing
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• Build compelling, data-driven stories for retailer pitches, sell-in presentations, and new distribution opportunities
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• Own category management fundamentals including assortment, SKU rationalization, planograms, shelf strategy, and space-to-sales analysis
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• Lead retailer category reviews and track category KPIs such as distribution, velocity, and share of shelf
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• Build and maintain weekly/monthly POS dashboards and retailer scorecards by retailer and SKU.
• Analyze sell-through, inventory, and performance to identify risks and growth opportunities
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• Partner with Sales to turn data into clear selling stories that win retailer support
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• Bachelor's degree required.
• 5+ years in consumer insights, market research, category insights, or a related field.
• Strong experience with Nielsen/Circana/IRI syndicated data
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• Experience with qualitative and quantitative research;
  innovation/NPD experience is a plus
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• Strong understanding of consumer, shopper, category, and retail analytics
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• Excellent storytelling skills with the ability to connect multiple data sources and turn them into clear business recommendations
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• Strategic, analytical, creative, collaborative, and comfortable working in a fast-moving environment
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This is an opportunity to have a direct impact on the growth of a major global haircare brand — using your insights to influence what the brand launches, how it shows up at retail, and where it finds its next opportunity.