Marketing Communications Manager

Job Description

Marketing Communications Manager

Employment Type: Full-Time

Location: Hackensack, NJ (Hybrid)

Reports To: Senior Brand Manager

A growing consumer beauty and personal care organization is seeking a strategic, results-oriented Marketing Communications Manager to lead integrated communications for a well-established personal care brand. This role will help shape the brand’s evolution within the beauty space while driving measurable awareness, acquisition, repeat purchase, and retail performance.

The Marketing Communications Manager will develop and execute 360° marketing programs across paid media, retail and shopper activation, public relations, social, and community channels. The ideal candidate combines strong brand storytelling with analytical rigor, agency leadership experience, and a practical, action-oriented approach to performance marketing.

• Paid Media Strategy & Optimization
  • Lead paid media planning across digital, social, programmatic, and retail media platforms.
  • Translate brand objectives into media strategies that support awareness, household penetration, new-to-brand acquisition, and repeat purchase.
  • Monitor campaign performance, optimize investment, and maintain clear dashboards against established KPIs.
• Integrated Communications Planning
  • Create cohesive, end-to-end communications plans spanning paid, earned, social, retail, and shopper marketing.
  • Develop clear creative and media briefs that align teams and agency partners behind a unified brand narrative.
  • Support innovation launches and major initiatives with integrated go-to-market plans.
• Brand Building & Partnerships
  • Identify and evaluate co-marketing, cultural, and category partnership opportunities that strengthen relevance in beauty and personal care.
  • Partner with brand leadership to ensure activations reinforce brand positioning and deliver meaningful visibility.
  • Track consumer, beauty, and culture trends to identify timely opportunities for the brand.
• Retail & Commerce Activation
  • Coordinate paid media with shopper marketing, sampling, merchandising, and retailer activation programs.
  • Collaborate with eCommerce partners to support digital shelf performance, product detail pages, ratings, content, and retail media initiatives.
• Measurement & Budget Management
  • Establish and report against a KPI framework that may include media efficiency, reach, penetration, new-to-brand metrics, repeat rate, and earned visibility.
  • Manage communications investment with disciplined planning, forecasting, and performance accountability.
• Agency & Cross-Functional Leadership
  • Manage creative, media, and related agency partners, holding teams accountable to strategic and performance objectives.
  • Bring together stakeholders across brand, shopper, social, PR, eCommerce, and finance to move complex programs forward.

• 5+ years of experience in marketing communications, media, integrated brand marketing, or a related discipline.
• Experience in beauty, personal care, consumer packaged goods, or a brand undergoing meaningful repositioning is preferred.
• Hands-on experience with paid media planning and optimization, including platforms such as Meta Ads Manager, Amazon DSP, programmatic media, and analytics tools.
• Demonstrated ability to build multi-channel marketing plans across paid, earned, social, retail, and shopper channels.
• Experience with brand partnerships, co-marketing, or collaboration programs is strongly preferred.
• Strong agency management and cross-functional project leadership skills.
• Comfort operating in a fast-paced, performance-driven environment where near-term results and long-term brand building are both important.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.