Director Of Sales & Marketing

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Management Hackettstown, NJ, US

Salary Range: $95.00 To $100.00 Annually

Fellowship

LIFE is more than a workplace. Every day, our teams across our Life Plan Communities in New Jersey come together with a shared purpose: to serve others with compassion, excellence, and a genuine spirit of hospitality. Whether your role is in healthcare, hospitality, operations, administration, or support services what you do truly matters. Each team member helps create an environment where everyone feels valued, supported, and encouraged to grow.

As a mission-driven organization, Fellowship

LIFE is committed not only to enriching the lives of older adults and those we serve, but also to helping our team members thrive. We believe in creating opportunities for growth, supporting career development, and recognizing the unique strengths each person brings. Here, you’re encouraged to learn, advance, and build a future you’re proud of all while being part of a team that truly values you and your contributions.

Exciting new opportunity now available at Riverwalk
Village in Hackettstown, NJ!

The Director of Sales and Marketing supports the organization in the achievement of occupancy and growth objectives, philosophy, and care standards. You will direct the sales program and conduct marketing campaigns, disseminate information to the public regarding the community; perform sales functions, source and follow up on leads, interview potential residents, provide information and sell vacant cottages/apartments and Assisted Living Suites.

• Work with the Executive Director on the strategic plan, vision, including fostering and cultivating relationships inside and outside our community.
• Manage appropriate metrics and reports to measure progress against goals and objectives and to ensure desired outcomes are met.
• Implement sales strategies, analyze market information, and make recommendations for achieving occupancy and growth objectives.
• Search out qualified leads from a variety of sources.
• Initiate and maintain contact with prospective residents, referral sources and others.
• Show apartments, cottages and Assisted Living Suites to prospective residents, guests, and others.
• Receive calls and inquiries from prospective residents, their families, and their advisors; provide information, answer questions, overcome objections and close sales.
• Interview and review records of prospective residents for approval; paperwork includes applications, contracts, financial reports, lead tracking and sales reports.
• Under direction from the Executive Director and advertising partners, write and update annual sales and marketing plan.
• Oversee and facilitate the acceptance process for new residents; ensure that apartments are ready for occupancy as contracted with prospective residents.
• Plan and execute marketing events and campaigns; represent the community in the market.
• Monitor and manage the budget of the department; prepare monthly financial reports.

• Minimum of five years’ progressive management experience in sales and marketing. Experience in senior living industry, a must.
• BA in related in marketing, business administration, or related field required.
• Demonstrated record of working within a ‘performance‑measured’ environment and experience with reporting/metrics/data management, with a strong outcomes’ perspective.
• Effective sales closing methods; ability to overcome objections in sales process; knowledge of contracts for continuing or lifecare communities.
• PC literate with knowledge of MS Office and CRM program and digital marketing.
• Strong leadership skills and strategic, sales and relationship management, long‑range planning capability with exceptional innovation skills.
• Results‑oriented with a strong sense of urgency and high level of integrity and dependability.
• Demonstrated ability to communicate, present and influence credibly and effectively.
• Excellent mentoring, coaching and people management skills.
• Ability to respond to and work with a mature…