Business Development Financial Services Product GTM Lead

Layer Zero The Future is Omnichain. Founded in 2021, Layer Zero’s vision is to create a community of cross-chain developers, building dApps that are no longer constrained by individual blockchain capabilities. With Layer Zero's simple, generic messaging protocol, builders will develop cross-chain dApps designed to unify the power of individual blockchains. We are funded by the best investors in the world including: a16z, Sequoia, Pay Pal, Binance Ventures, Coinbase Ventures, Uniswap Labs, Circle Ventures, Delphi Digital, and many more.

As Web3 and digital assets continue to gain traction in the financial services world with institutions like Black Rock, JPM, Apollo, and others – infrastructure interoperability, security, trust, and integrity are becoming mandatory. It is a complex industry but one that is extremely promising as it relates to the future of the world’s financial system. We are looking for a product GTM lead that can drive the successful design, launch, and GTM of our financial services focused offerings.

This individual will serve as the bridge between product, BD, and the customer to ensure our offerings are positioned effectively, resonate with target audiences, and achieve revenue and adoption goals. Our team leaves egos at the door, works hard, has big ambitions, and is passionate about building the infrastructure operability layer of tomorrow. We expect the same from you. The working environment is fast paced with plenty of ambiguity, change, and odd hours.

You have to be okay with that as we continue to grow and mature as an organization.

Develop and lead end-to-end GTM strategies for new solution launches, product rollouts, and market expansions within the financial services sector.

Build and nurture relationships with key stakeholders within our financial services customer base. Represent the company in various forums and conferences to enhance brand visibility and credibility.

Conduct market research, competitive analysis, and customer segmentation to inform positioning and messaging.

Collaborate with the product team to ensure seamless integration of our offerings with blockchain-based financial services. Identify opportunities for innovation and enhancements in our offerings to meet the evolving needs of the financial sector.

Craft compelling value propositions tailored to financial services buyers (e.g., banks, fintechs, insurers, wealth managers).

7-10 years of experience in go-to-market strategy, product marketing, or product management within the financial services or fintech industry. Deep understanding of B2B financial services markets, trends, and regulatory environments. Deep understanding of the digital assets industry. Proven track record of successfully launching and scaling financial products in competitive markets. Analytical mindset with experience using data to inform decisions. Strong project management and organizational skills.

Experience working in or with regulated financial institutions. Familiarity with digital banking, lending platforms, payment systems, or investment products.

Layer Zero Labs is committed to fostering a diverse and inclusive workplace. Layer Zero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.