National Account Manager

• Collaborate with the VP of Sales and Marketing to develop and execute strategic account plans for assigned national grocery, club, and mass retail customers.
• Build trusted relationships with retail buyers and key decision-makers by delivering innovative plant programs, exceptional service, and consistent execution.
• Identify opportunities to grow existing customer accounts by expanding product assortment, increasing distribution, introducing new programs, and growing business across existing banners, divisions, and regions.
• Ensure the successful execution of customer programs from forecasting and order management through final delivery by partnering with cross-functional teams to deliver a seamless customer experience.
• Stay informed on consumer trends, category insights, competitive activity, pricing, and product innovation to bring fresh ideas and strategic recommendations to customers.
• Represent Rocket Farms at customer meetings, trade shows, and industry events while strengthening customer relationships.

• Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience.
• 5+ years of National Account Management or strategic sales experience supporting grocery, club, or mass retail customers.
• Demonstrated success growing existing customer accounts and achieving sales and profitability objectives.
• Experience with in the floral, horticulture, produce, perishables, or other consumer packaged goods (CPG) industries required.
• Strong relationship‑building, presentation, negotiation, and business planning skills with the ability to influence retail buyers and key decision-makers.
• Proven ability to analyze sales data, identify growth opportunities, and develop strategic customer recommendations.
• Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft NAV experience preferred).
• Advanced proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

Demonstrates expertise in National Account Management and strategic sales within the grocery, club, and mass retail sectors, with a strong focus on relationship‑building and data analysis to drive growth and profitability. Proficient in executing customer programs and leveraging consumer insights to deliver innovative solutions.

• National Account Management
• Strategic Sales Experience
• Relationship‑Building Skills
• Sales Data Analysis
• CRM and ERP Systems

• Sales Growth Strategies
• Business Planning
• Forecasting
• Order Management
• Presentation Skills

• Negotiation Skills
• Influencing Skills

• Consumer Packaged Goods
• Floral Industry
• Horticulture
• Produce
• Perishables

• Microsoft Office
• Microsoft NAV
• CRM Systems
• EDI Systems
• Syndicated Scan Data