Business Development Manager

• Partner with the VP of Sales and Marketing to identify and pursue strategic growth opportunities that support sales and profitability objectives within grocery, club, and mass retail.
• Develop new business by securing new retail customers and expanding Rocket Farms' presence across new banners, divisions, and regions.
• Build and maintain a robust sales pipeline through strategic prospecting, networking, industry relationships, and customer engagement.
• Develop trusted relationships with prospective retail buyers and key decision-makers by presenting innovative plant programs and tailored business solutions.
• Lead customer presentations, business reviews, and sales meetings that communicate Rocket Farms' value and support new business opportunities.
• Successfully transition new customer relationships to long-term account partnerships.
• Identify emerging market trends, competitive activity, and customer needs to uncover new business opportunities and strengthen Rocket Farms' market position.
• Represent Rocket Farms at customer meetings, trade shows, and industry events to expand brand awareness and cultivate new business relationships.
• Partner with Operations, Production, Customer Support, Marketing, Supply Chain, and Finance to ensure successful onboarding and execution of new customer programs.
• Collaborate across departments to support a seamless customer experience from initial opportunity through successful launch.

• Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience.
• 5+ years of business development, national account management, or strategic sales experience selling into grocery, club, or mass retail customers.
• Demonstrated success identifying, developing, and securing new business opportunities while achieving sales and profitability objectives.
• Established relationships with grocery, club, or mass retail buyers and key decision-makers strongly preferred.
• Experience with in the floral, horticulture, produce, perishables, or other consumer packaged goods (CPG) industries strongly preferred.
• Strong prospecting, relationship-building, presentation, negotiation, and business development skills.
• Proven ability to develop strategic sales plans, manage a robust sales pipeline, and successfully close new business opportunities.
• Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft Dynamics NAV preferred).
• Advanced proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

Demonstrates expertise in business development and strategic sales within the grocery, club, and mass retail sectors, with a strong focus on building relationships and securing new accounts. Proficient in managing sales pipelines and collaborating across departments to ensure successful customer onboarding and program execution.

• Business Development
• National Account Management
• Strategic Sales Experience
• Relationship Building
• CRM Systems

• Sales Pipeline Management
• Strategic Sales Plans
• Negotiation Skills
• Presentation Skills
• Market Trend Analysis

• Relationship-Building
• Customer Engagement
• Collaboration

• Grocery
• Club Retail
• Mass Retail
• Consumer Packaged Goods
• Floral Industry

• Microsoft Dynamics NAV
• CRM Software
• ERP Systems
• Microsoft Office