Job Description & How to Apply Below
The Role
Liferaft is looking for an experienced Sales Manager to lead and develop our Account Executive team as we continue to scale our enterprise sales organization. This role is open to candidates based in Canada within the Eastern or Atlantic time zones, with a strong preference for Halifax-based applicants given the concentration of the current sales team and the value of in-person leadership.
Periodic travel will be required to support team development, internal collaboration, customer engagement, and industry events.
Reporting to the Director of Sales, this frontline leadership role is focused on driving execution, accountability, coaching, and consistent performance across the sales team. The Sales Manager will be responsible for team performance, execution quality, hiring, development, and helping build a high‑performing sales culture.
We are looking for a proven SaaS sales leader with experience managing complex enterprise sales motions, coaching sellers, and driving measurable performance improvement.
The right candidate brings strong leadership fundamentals, modern sales discipline, comfort with technology and AI‑enabled tooling, and a hands‑on approach to helping their team succeed.
What You Do As The Sales Manager At Liferaft
Coaching & Performance Management:
Provide structured coaching that improves individual seller effectiveness across discovery, qualification, deal strategy, stakeholder management, evaluation execution, negotiation, and closing. Actively manage performance, reinforce expectations, and drive measurable improvement across the team while building a culture of accountability, preparation, and continuous development.
Forecasting & Pipeline Management:
Maintain a high level of visibility into pipeline health, deal progression, forecast accuracy, and execution risk. Run disciplined pipeline and deal inspection processes that improve predictability, decision‑making, and overall execution quality.
Execution Excellence:
Establish and reinforce strong sales fundamentals, consistent deal management practices, thoughtful account strategy, and operational discipline. Lead the team to execute effectively in complex, multi‑stakeholder enterprise sales environments.
Hiring & Team Development:
Lead the hiring, evaluation, and selection process for new Account Executives as the team grows. Play a key leadership role in onboarding, ramping, training, and developing new team members in partnership with enablement and revenue leadership.
Cross‑Functional Partnership:
Work closely with Revenue Operations, Marketing, Customer Success, and Solution Engineering to ensure the Account Executive team has the support, resources, and alignment needed to execute at a high level.
Technology & Productivity Enablement:
Leverage modern sales technology, AI‑enabled tooling, and data‑driven insights to improve team efficiency, visibility, coaching effectiveness, and sales execution.
Leadership Presence:
Support the team in customer‑facing environments, internal planning sessions, and industry events as needed. Help foster a high‑performance culture that is collaborative, engaged, and aligned around shared success.
Requirements
5+ years of SaaS sales experience, including 3+ years in a frontline sales management capacity, managing complex enterprise sales motions with multi‑stakeholder buying processes and six‑figure deals.
Demonstrated coaching and performance management track record, including setting clear expectations, driving accountability, and improving seller execution.
Strong forecasting, pipeline inspection, and deal management discipline.
Demonstrated ability to recruit, assess, hire, and develop high‑performing sales talent.
High degree of comfort with sales technology, CRM platforms, modern sales tooling, and AI‑enabled productivity tools.
Strong operational mindset with the ability to combine strategic thinking with hands‑on execution.
Excellent communication, leadership, and interpersonal skills.
Benefits
Competitive compensation plan
Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyond
Hybrid workplace with flexible working hours
Health & Dental Benefits…
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