Director, Sales and Marketing Regional Municipality

Job Brief

This role is responsible for creating, implementing, and sustaining a strategy that enables sales and marketing success while driving company growth.

Graybar Canada is looking for people with a desire to start a long‑lasting career at one of the oldest and largest wholesale electrical distributors in Canada. Graybar Canada is a leader in the distribution of high quality electrical, automation, and telecommunications products that supports these operations through related supply chain management and logistics services. Graybar Canada operates more than 35 branches across Canada.

As one of Canada's largest employee‑owned companies, Graybar Canada has the power and stability of a big corporation and the integrity and drive of a neighborhood business.

Graybar Canada has an exciting career opportunity available. We are currently seeking a Director, Sales and Marketing to join our Corporate Head Office in Halifax, NS.

• TELUS Health Virtual Care
• Cost shared Health and Dental Benefits
• Life & AD&D;
  Insurance
• Employee Profit Sharing Program
• Long Term Disability Benefits
• Group RRSP Matching
• Corporate Fitness Membership Program
• Employee Share Purchase Program
• Computer Purchase Plan
• Tuition Reimbursement Program
• Service Awards Program

• Develop and execute integrated go‑to‑market strategies to increase market share and drive sustainable revenue growth.
• Champion the adoption and integration of AI tools and automation platforms to support sales forecasting, customer insights, and prospect identification.
• Oversee marketing strategy activities, including company website enhancement, e‑commerce optimization, digital campaigns, and SEO/SEM.
• Drive consistent use of CRM tools (Salesforce) for accurate reporting, activity tracking, and pipeline management.
• Partner with key suppliers and manufacturers to integrate their product data and marketing initiatives into Graybar’s digital strategy.
• Develop marketing metrics and provide actionable dashboards and reports to support sales reps, managers, and executives.
• Partner with HR, IT, Operations, and Product teams to support integrated employee retention, corporate culture, sales campaigns, product launches, and customer engagement strategies.
• Work with leadership teams to align marketing and sales development initiatives with organizational priorities, consistent with cross‑functional expectations in marketing and digital roles.
• Lead, coach, and develop a high‑performing, digitally fluent team, through the lens of change management and skill adoption.
• Work with stakeholders to promote branding initiatives consistent with company business goals and objectives.

• 5‑10+ years of progressive leadership experience in sales and marketing, B2B preferred
• College/University Degree or Masters required, preferably in Business or Marketing.
• Hands‑on experience leveraging CRM systems, automation platforms, and analytics to optimize operations.
• Experience leading teams through digital transformation and process evolution.
• Strong understanding of digital marketing ecosystems, social media for business, and e‑commerce platforms.
• Proven success in linking marketing/sales strategy directly to revenue growth with strong execution discipline.
• Exceptional written, verbal, and presentation communication skills.
• Additional courses in AI, Google Analytics, or Digital Marketing are considered an asset.
• Strong analytical, project management, and execution skills.

Graybar Canada is an equal opportunity employer that encourages interested candidates to apply.