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Drive Impact as General Manager at Steele Subaru
Job Description & How to Apply Below
Overview
At Steele Auto Group, work is more than a job. It’s a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
Steele Subaru is seeking a General Manager to lead our dealership and champion the Subaru Uncommon Experience. Celebrating meaningful customer connections and the unique advantages that set Subaru apart, this role carries full accountability for performance, culture, and daily operations, ensuring every interaction reflects the trust, capability, and adventurous spirit of this truly uncommon brand.
As General Manager, you will set clear expectations, develop and support department leaders, and drive consistent results across the dealership. You will champion Subaru’s values of safety, reliability, and community connection while balancing performance with accountability. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting, positive impact on the business, the team, and the customers who trust us to support both their daily commutes and weekend adventures.
Compensation
Expected earnings of $150,000 – $200,000+ Annually , comprised of a competitive base salary and performance-based bonus, along with a demo vehicle and comprehensive benefits.
The Role
Responsibilities
As General Manager of Steele Subaru , you will be responsible for the overall performance, culture, and strategic direction of the dealership. Your leadership will directly influence results across all departments, including:
Customer
Experience:
Ensure every interaction reflects Subaru’s and Steele Auto Group’s standards.
Employee
Experience:
Lead, coach, and support department leaders, building accountable, high-performing teams
Dealership Leadership:
Alignment with Subaru’s brand standards and Steele Auto Group expectations.
Financial & Operational Performance:
Manage budgets while driving profitability and long-term stability.
Sales & Marketing:
Strengthen market share and brand presence.
Market Growth:
Identify growth opportunities and implement strategies.
Strategic Execution:
Implement Steele Auto Group policies, procedures, and initiatives.
People & Culture:
Partner with HR.
What You Bring
Minimum 5 years of dealership leadership experience
Confident decision-making, sound judgment, and strategic thinking
A customer-first mindset with a genuine appreciation for uncommon experiences
Ability to lead in a high-accountability environment while maintaining a long-term view
Clear, professional communication and strong organizational skills
This Role Is Ideal For a Leader Who
Wants a visible, impactful role shaping both culture and results
Understands the balance between performance, people, and brand integrity
Values consistency, professionalism, and thoughtful leadership
Thrives in a collaborative, adventurous environment where trust, accountability, and community connection drive success
Our Investment in You
At Steele Auto Group, we offer access to a wide range of benefits, and discounts designed to support your health, financial security, career development, and overall quality of life.
Health & Wellness
Flexible Health & Dental Benefits – Multiple coverage levels to meet your needs
Life, Disability & Critical Illness Coverage
Employee & Family Assistance Program (EFAP)
Financial Security
Retirement Savings Plan (RSP) – Company matching contributions (4–5% based on tenure).
Exclusive Discounts
New and Used Vehicles purchasing programs
Parts & Service pricing for all employees
Steele Auto Exclusive discounts at SAG Hotels, Murphy’s Workwear, Telus, Good Life Fitness and Cycle Smith
Development & Growth
Training & Certification Support – Opportunities to gain certification from Georgian College
Access to Steele University where you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!
This is more than a General Manager role; it is a chance to lead a brand with Canadian roots dating back to 1978. While the vehicle lineup has evolved since the…
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