Sales Development Representative; SDR

About Lillio (formerly HiMama) and Our Mission:

At Lillio (formerly HiMama), we are a mission driven business with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. We are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving.

If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.

Lillio is a Series B, private-equity backed company and we're proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected in 2025 by Time Magazine as one of the world's top EdTech companies.

Sales at Lillio is a small, high-energy, and results-driven team that thrives on performance and impact. We work closely together to drive the growth of our business while keeping our customers’ success at the center of everything we do. Team members support one another, share best practices, and celebrate wins together, creating an environment where hard work, curiosity, and creativity are recognized and rewarded.

We are looking for a driven, curious, and energetic Sales Development Representative (SDR) to join our Sales team. Reporting to the Manager, Sales, this role is an exciting opportunity to kickstart your sales career, contribute directly to revenue growth, and help childcare owners and directors solve real business challenges.

As the first line of communication with potential customers, you’ll be responsible for identifying and engaging prospects, qualifying leads, and setting up Account Executives (AEs) for success. You will help shape how Lillio is perceived in the market while learning the ins and outs of the sales process in a high-growth, mission-driven environment.

Note:

while this is a remote role, we are only considering applications from candidates located in Canada.

• Lead with high-energy outbound outreach to create new pipeline, while treating inbound leads as an added bonus for generating qualified sales opportunities.
• Build rapport with key decision-makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions.
• Conduct discovery calls to uncover prospect needs and pain points.
• Qualify leads to ensure AEs focus on high-potential opportunities.
• Collaborate closely with AEs to ensure a seamless handoff and a strong start to the customer relationship.
• Manage a structured lead pipeline in Salesforce, keeping data accurate and up-to-date.
• Stay informed about Lillio’s offerings and childcare industry trends to provide relevant insights.
• Participate in team meetings, campaigns, and cross-functional initiatives to optimize top-of-funnel performance.
• Help launch targeted outbound campaigns to drive pipeline growth.
• Research leads to enrich data and prioritize lead lists.
• Report on campaign performance and share insights to optimize results.
• Take extreme ownership over the inbound funnel, iterating continuously to increase conversion rates.
• Reach and exceed monthly quota for opportunities generated, consistently driving top-of-funnel growth.

• 1–3 years of sales, business development, or customer-facing experience (SaaS experience is a plus).
• Highly motivated, energetic, and driven to engage potential customers and consistently hit outreach and opportunity creation goals.
• A strong history of meeting and exceeding measurable performance goals.
• Strong verbal and written communication skills.
• Comfortable making outbound calls, sending emails, and connecting with decision-makers.
• Highly organized with strong time-management skills and attention to detail.
• Demonstra…