Business Development Officer

BERGER-LEVRAULT : L’EDITEUR QUI BO ULEVERSE L’UNIVERS DES LOGICIELS

We are seeking an experienced and results-driven Business Development Associate (BDA) to drive outbound sales efforts for Infosilem scheduling solutions within the higher education sector. This role is ideal for someone who understands the nuances of selling into colleges and universities, knows how to navigate complex stakeholder environments and has a proven track record of building pipeline and generating qualified opportunities.

Candidate MUST be a Canadian citizen/permanent resident and reside within Canada.

• Execute targeted outbound campaigns (email, phone, Linked In) to engage decision-makers within higher education institutions
• Build and maintain a strong, qualified pipeline of opportunities for Infosilem solutions
• Identify and map key stakeholders across academic and administrative departments (e.g., Registrar, Scheduling, IT, Academic Planning)
• Craft personalized outreach strategies that resonate with higher ed challenges (e.g., scheduling complexity, resource optimization, student experience)
• Qualify leads through discovery conversations and convert them into high-quality sales opportunities
• Collaborate closely with Account Executives to ensure smooth handoff and progression of deals
• Maintain accurate activity tracking and pipeline visibility in CRM
• Continuously refine messaging and outbound strategies based on results and feedback
• Must be willing to travel to industry trade shows (Canada and USA)

• 5+ years of experience in a BDR/BDA or similar outbound sales role
• Proven success in building pipeline and consistently meeting or exceeding targets
• Experience selling into the public sector
• Strong understanding of the higher ed landscape, buying cycles, and decision-making structures
• Demonstrated ability to engage senior stakeholders and navigate complex organizations
• Excellent written and verbal communication skills with a highly personalized approach to outreach
• Self-motivated, resilient and comfortable working in a fast-paced, target-driven environment

• Experience selling SaaS or technology solutions (ideally related to scheduling, planning, or campus operations)
• Familiarity with CRM tools (e.g., Salesforce) and sales engagement platforms
• Experience working with long sales cycles and multi-threaded deals

• Consistently generating high-quality, qualified meetings and opportunities
• Building a sustainable and growing pipeline aligned with revenue targets
• Demonstrating deep understanding of higher ed pain points and tailoring outreach accordingly
• Contributing to improved outbound strategies through insights and performance data

This role is for a proven outbound performer who knows how to generate pipeline and deliver results in complex higher ed environments. If you are someone who takes ownership, thrives on opening new opportunities and understands how to sell into universities, you will have the autonomy and support to make a real impact on Infosilem’s growth.