AVP, Specialty & Wellness Marketing – Focus Markets
Job in
Hamden, New Haven County, Connecticut, 06517, USA
Listed on 2026-07-31
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-31
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Responsibilities
- Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
- Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders
- Support partner operating rhythms including campaign plans, program updates, and Q content
- Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
- Execute targeted account-based/segment-based marketing for priority partner segments and locations
- Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials
- Build and optimize market acquisition and lifecycle communications including email automation and journey mapping
- Create and manage content to support acquisition and engagement objectives
- Use analytics, testing, and segmentation to optimize performance
- Track and communicate outcomes against KPIs
- Influence and coordinate work across internal partners to deliver quality work on time
- Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)
- Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
- Willingness to travel up to 30%
- Ability and flexibility to travel for business as required
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