Senior Retention & Loyalty Specialist

Responsibilities

• Support the development and activation of Priceline's VIP loyalty program, translating strategic direction into organized plans and coordinated action across marketing, product, and technology.
• Architect retention and loyalty strategies in close partnership with the broader marketing team, then translate them into clear, executable briefs for our messaging operations team to bring to life across email, push, SMS, and in-app channels.
• Develop strategy docs and requirements that product and technology partners can build against.
• Collaborate with product managers across the Re‑engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions.
• Maintain and evolve customer lifecycle frameworks and segmentation inputs that inform how we engage customers across their journey.
• Identify, evaluate, and pilot AI‑powered tools and automation workflows that increase the team's speed, personalization capability, and output quality.
• Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization.
• Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy.
• Support Customer 360 initiatives by translating customer data into actionable insights that inform retention, loyalty, and growth strategy.
• Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners.
• Contribute to personalization and recommendations initiatives from a marketing strategy perspective.

• Bachelor's degree or higher in marketing, business, or a related field
• 5+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline
• Demonstrated hands‑on experience with AI tools in a professional context, experimenting, building, and finding real applications
• Comfortable working in or alongside a product operating model; you know how to collaborate with product managers effectively
• Strong organizational instincts for managing complex, multi‑stakeholder work across a cross‑functional team
• Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates
• Familiar with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar)
• Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics
• Naturally curious and energized by ambiguity; you thrive where the work is evolving
• Travel, e‑commerce, or subscription experience is a plus
• Demonstrated history of living Priceline's values:
  Customer, Innovation, Team, Accountability, and Trust
• Unquestionable integrity and ethics.

Expertise in lifecycle marketing and retention strategy, with a strong focus on leveraging AI tools and customer data to drive personalized marketing initiatives. Proven ability to collaborate across cross‑functional teams and translate strategic vision into actionable plans and requirements.