AVP, Marketing Campaign Orchestration

Responsibilities

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Serve as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, Compliance/Legal, and external partners.
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly.
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals.
• Create standard operating procedures and templates to improve throughput and consistency.
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Lead cross-functional projects
• Manage budget including forecasting and tracking
• Perform other duties and/or special projects as assigned

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience
• Minimum of 4 years marketing experience that includes innovating and executing compressive multi-channel marketing campaigns including email, direct mail and digital channels
• Ability and flexibility to travel for business as required
• Experience interpreting and leveraging data to determine the success of the marketing campaign
• Experience with campaign operations, marketing operations, or campaign/project management in a regulated environment preferred.
• Experience executing campaigns in marketing automation/CRM tools (e.g., Salesforce Marketing Cloud, Workfront, etc.)
• Strong understanding of segmentation, targeting, suppression, and personalization concepts
• Experience managing creative agencies, research or analytic partners
• Strong working knowledge of multi-channel marketing campaigns
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast‑paced, complex, environment and manage multiple projects with little supervision
• Collaborative team player with ability to influence across all levels of organization
• Executive verbal and written communication and presentation skills.