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Marketing Specialist

Job in Hamden, New Haven County, Connecticut, 06517, USA
Listing for: Therap Services
Full Time position
Listed on 2026-08-05
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Marketing Communications, SEO
Salary/Wage Range or Industry Benchmark: 55000 - 85000 USD Yearly USD 55000.00 85000.00 YEAR
Job Description & How to Apply Below

Marketing Communications Specialist

Therap Services, the national leader in online electronic health records and documentation for people with developmental disabilities is seeking an individual to fill the position of Marketing Communications Specialist.

Primary Responsibilities
  • Help in marketing activities such as email campaigns, content development, advertising and events planning
  • Create innovative marketing campaigns and present the recommendations to management
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Manage paid digital ad campaigns across multiple channels
  • Conduct market research to identify customer trends, competitor offerings and demographic data
  • Assist in marketing research to identify new tools and approaches for the team to use
  • Work with sales team to develop state and region specific marketing campaigns and materials
  • Upgrade content on existing web presence to support marketing efforts and SEO and AEO/GEO metrics
  • Ensure brand consistency through all marketing channels
  • Investigate the performance of marketing campaigns via KPIs
Requirements
  • Experience with building marketing campaigns and strategies
  • Preferred Therap user and/or I/DD industry experience
  • Strong writing skills (emails, catalogs, social media)
  • Strong data analysis skills (ability to assess KPIs, etc)
  • Preferred BS or BA degree in the marketing/business field
  • Preferred experience with SEO and AEO/GEO
  • Preferred experience with paid digital ad campaigns
  • Ability to contribute to multiple projects simultaneously
  • Attention to detail
  • Team-oriented
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