Program Manager, Digital Audience Engagement

• Support key initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct to Wallet Audiences.
• Work cross-functionally with strategy, product, sales, finance, investment teams, and the broader business.
• Audience communication and digital engagement programs.
• Creative content, storytelling and campaign development.
• Project planning and timelines.
• Agency and 3rd party vendor relations.
• Owned channel management, including web/micro sites, social media, etc.
• Support for executive social media and PR/media relations.
• New channel/platform research and analysis.
• Programs that leverage AI to automate, streamline and improve the quality of deliverables.
• Manage compliance submissions, program performance metrics, and analytics.

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.
• Proficiency in Microsoft Office applications.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Demonstrates expertise in digital engagement strategies, content creation, and cross-channel program management, with a strong focus on leveraging AI tools to enhance communication and compliance in regulated environments.

• Digital Engagement Experience
• Cross-Channel Program Management
• Content Creation Skills
• Proficiency in AI Tools
• Regulated Industry Experience

• Digital Engagement
• Content Creation
• Project Planning
• Campaign Development
• Compliance Management
• Performance Metrics Analysis
• Social Media Management
• Audience Communication
• Emerging Channel Research
• Agency Relations

• Creative Storytelling
• Cross-Functional Collaboration
• Strong Writing Skills

• B2B
• B2B2C
• Digital Assets
• Emerging Channels
• Start-Up Experience

• Microsoft Office
• Workplace Productivity Tools