Director, Digital Audience Engagement

Responsibilities

• Guide FIRST and our Digital Assets teams in building strategic audience engagement and creative communication plans across earned media, social media, thought leadership, content, events/conferences, digital platforms, campaign planning and more.
• Evolve our key messaging framework, narrative, and strategy to elevate Franklin Templeton and showcase our future-forward thought leadership, as well as our fintech, digital assets, and crypto investing units, and any new innovation programs generated by FIRST.
• Write detailed strategic briefs, with deep audience and category insights, which serve as the north star for each project and the go‑to resource for internal and external partners as they produce successful engagement programs.
• Support our sales and business development colleagues as they consider strategic communications and digital engagement in their plans to drive commercial activity, deal flow and AUM generation.
• Partner closely with the Franklin Templeton Global Communications team to drive an earned media, PR and market commentary strategy aligned to key business goals.
• Mentor and lead a team of hands‑on managers who will oversee strategies across internal and external communications, social media management, content, creative, web experiences, events, sponsorship, conference planning and more.
• Direct 3rd party creative, PR, events, digital, and social media agencies to produce great work, efficiently and at scale.
• Lead by example and encourage the team and partners to integrate AI tools across communications and digital engagement plans.
• Serve as an expert on next‑gen audiences and digital engagement trends, with a particular focus on digital native investors.
• Explore and leverage new digital engagement platforms and produce content programs optimized for emerging channels.
• Build trust and rapport with internal partners across marketing, sales, digital/web, brand, legal and compliance to launch innovative audience engagement programs and communication plans.

• Bachelor’s degree or equivalent relevant experience required.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.

Demonstrates expertise in digital engagement, strategic communications, and audience growth, with a strong focus on digital assets, cryptocurrency, and emerging technologies. Proven ability to lead teams, mentor talent, and integrate innovative tools to enhance communication strategies.

• Digital Engagement Expertise
• Cryptocurrency Knowledge
• Strategic Communication Skills
• Audience Growth Tools Experience
• AI Integration in Business Processes

• Digital Assets
• Blockchain
• Content Development
• Writing
• Editing
• Presentation Skills
• Storytelling
• Audience Insights
• Campaign Planning
• Regulated Industry Experience

• Mentoring
• Team Leadership
• Collaboration
• Trust Building
• Creative Communication

• Fintech
• Digital Native Investors
• Emerging Technologies
• Earned Media
• Public Relations

• Digital Engagement Platforms
• AI Tools
• Social Media Management
• Content Management Systems
• Event Planning Tools