Sales and Marketing Coordinator

Sales and Marketing Coordinator

Purity Gas Inc., Ancaster, Ontario, Canada

Purity Gas is a rapidly scaling Canadian engineering, manufacturing and integration company specializing in turnkey enterprise‑scale onsite nitrogen generation systems, including our flagship NITRO CENTER® and Nitro Vault® platforms. We partner with industry’s largest nitrogen users to replace bulk nitrogen deliveries with intelligent, fully‑integrated onsite generation technology that significantly reduces operating costs, improves reliability and reduces environmental impact.

We’re a team of professionals who take pride in building solutions that matter. We value sharp thinking, real ownership and a bias for action. We show up for each other, hold ourselves to high standards and push for continuous improvement, individually and collectively. Joining Purity Gas means contributing to meaningful work, growing in your craft and helping drive change in an industry ready for modernization.

The Sales and Marketing Coordinator plays a crucial dual role in driving business growth by combining marketing campaign execution with pre‑sales and lead management. You will serve as a bridge between marketing lead generation and sales & service pipeline development, ensuring a smooth handoff and alignment between campaigns and sales activities.

• Manage inbound & outbound leads: Act as the primary point of contact for qualifying inbound and outbound leads generated from existing customers, marketing campaigns, partner referrals and trade shows, driving them through the sales cycle and handing them off to sales and/or service teams.
• Conduct discovery sessions: Lead virtual discovery sessions and exceptional telephone/video conferences with prospects and existing customers to uncover needs for preventative maintenance and capital equipment. Collect insights on discovery calls for customer satisfaction and net promoter score.
• Sales enablement support: Prepare and maintain simple sales materials, such as presentations, case studies, sales tools and product catalogues.
• Prospecting & research: Conduct research on prospective accounts and industry segments to build targeted prospect lists and ABM campaigns.
• RFQ and proposal administration: Manage RFQ documentation and coordinate supporting documentation and materials necessary for competitive and compelling bids.

• Content creation & social media: Draft, schedule and publish content across Linked In, You Tube and Word Press.
• Email marketing: Build, test and schedule email campaigns and newsletters using Pardot. Report back on analytics and key learnings to enhance future campaign strategies.
• Design & media support: Assist in light graphic design using Canva or similar tools and help coordinate video shoots and visual assets.
• Event coordination: Support logistical planning, marketing materials preparation and post‑event follow‑up for industry trade shows.

• CRM administration: Maintain accurate customer interaction records and update basic lead information and data collection in Salesforce.
• Marketing operations: Update the marketing content calendar, document processes and organize creative assets in internal folders.

• Experience: 1–5 years of experience in a combined B2B marketing, inside sales or sales support role, ideally within the manufacturing or industrial equipment sectors.
• Software proficiency: Strong working knowledge of digital marketing and CRM tools, including Salesforce, Pardot, Word Press, Canva, Google Analytics and GSuite (Drive, Docs, Sheets, Gmail).
• Communication skills: Exceptional written, telephone and video conference communication skills, with a proven ability to manage customer relationships.
• Work style: Organized, self‑directed and capable of balancing multiple projects in a fast‑paced environment while paying close attention to detail.
• Education: Bachelor’s degree or diploma in Marketing, Business, Communications or a related field.
• Language: Fluent in English (written and oral); fluency in French is an asset.

• Regular full‑time hours (37.5 hours per week), 3 days in office per week.
• Possible travel to trade shows or industry events.

55,000 – 65,000 CAD per year (Purity Gas HQ).

Purity Gas welcomes applications from all qualified candidates and is committed to providing equal employment opportunities. Purity Gas is committed to fostering an inclusive and accessible workplace. Accommodations are available throughout the recruitment process in accordance with applicable human rights legislation. Applicants requiring accommodation are encouraged to notify us at any stage of the recruitment process.