Account Manager – Dairy, Beef & Technology​/Gestionnaire de comptes – Produits laitiers, bovin

Account Manager – Dairy, Beef & Technology

Reporting to the Regional Business Manager – Farm Animal Business Unit, the Account Manager (AM) is responsible for achieving the annual sales and business objectives within his/her territory by coordinating the development, implementation and monitoring of the Territory Tactical Plans, ensuring alignment with Regional and National Business unit objectives, and developing and growing long‑term relationships and sales opportunities for the company's Animal Health and technology products and services.

• Collaborate cross‑functionally with Sales, Marketing, Veterinary Services, Technology Solutions Support, and other commercial teams to drive business objectives.
• Establish, maintain and deepen relationships with key decision‑makers, veterinarians, producers and end‑user influencers within assigned accounts.
• Develop and execute short‑ and long‑term account plans to strengthen the company’s reputation as a trusted business partner while growing sales and market share.
• Identify customer needs and deliver accurate, comprehensive product information through regular in‑person and virtual calls with targeted dairy and beef veterinarians and producers.
• Drive sales growth and market penetration by conducting effective customer engagement meetings and account reviews.
• Identify customer networks and build strong, collaborative relationships with Key Opinion Leaders and community advocates across the territory.
• Attend and actively participate in product training, sales training, conferences, conventions, and other industry events as required.
• Analyze territory performance and optimize business potential through effective planning, prioritization and execution of account strategies.
• Manage customer and territory information using CRM and other territory management tools to ensure data accuracy and insights‑driven decisions.
• Complete all administrative responsibilities, including weekly activity reports, expense reports and timely responses to client requests.
• Conduct all activities in compliance with company values and standards, internal policies and procedures, industry guidelines and all applicable laws and regulations.

• Ability to conduct needs analysis (herd, practice or distributor), quantify economic impact and present ROI linked to clinical and production outcomes.
• Demonstrated ability to effectively use digital sales tools such as CRM, tablet and mobile applications, teleconferencing and remote demo platforms.
• Ability to interpret and communicate insights from herd health dashboards, IoT sensors (e.g., water/feed intake, environmental monitors), diagnostic platforms and lab reports.
• Proficiency with basic analytics: reading KPIs, tracking adoption metrics, evaluating treatment outcomes and creating business cases for adoption.
• Understanding of farm economics, supply chain and distributor dynamics.
• Understanding of farm rhythms, seasonality and the practical constraints of producers (labor, cash flow, weather).
• Willingness to learn new technologies quickly and adapt sales approach based on customer feedback and evolving science.
• Strong oral and written communication, with proven presentation and facilitation capabilities.
• Negotiation skills and ability to influence.
• Skills in virtual selling, social/industry networking (e.g., producer groups, vet forums) and content‑sharing (webinars, short videos).

• Bachelor’s degree, Science Degree or Business Degree.
• Minimum 2 years of sales experience in the Animal Health/Agricultural Industry – equipment or technology.
• Thorough understanding of the dairy and/or beef industry in Canada.
• Solid understanding of disease epidemiology, therapeutics, prevention strategies and stewardship/responsible use principles.
• Proficiency in Microsoft Office technology and related software.
• Self‑starter with a broad range of people, business and strategic skills.
• A valid driver’s license is required.
• Language requirement:
  English.
• Travel up to 50%.

• Valid driver’s license required.
• Travel up to 50%.
• Language requirement:
  English.

Employment status:
Regular. Relocation:
No relocation.…