General Manager

A well-established Canadian manufacturer of packaged concrete, mortar, and cement products is searching for a General Manager to own the P&L of the entire business and drive margin growth.

This company has a loyal customer base across 250+ independent retailers and is looking for a commercial leader and operator who can be on site in the Niagara region.

We are searching for a sales leader to lead the next chapter — someone who will drive revenue growth, build structure, and execute a 3–5 year plan designed to innovate around the customer and drive business value.

Top-line growth is the primary engine: through deeper penetration of existing accounts, new channel development, and an expanded product suite.

Backed by a family office, the company has made significant capital investments in its facility and is well-positioned to grow — both through its current product line and by thinking creatively about what comes next.

• Be present — on site five days a week, visibly leading the team
• Assess the organization: people, processes, customers, contracts, supply chain, and production
• Build trust and raise the standard — earn credibility before you change things
• Identify the highest-leverage commercial and operational gaps and begin addressing them

• Complete a thorough analysis of operations and commercial performance; begin executing on the gaps
• Partner with the board and ownership to build and finalize the 3–5 year strategic plan, with revenue targets at its core
• Establish clear KPIs, reporting cadence, and accountability structures across the business
• Drive early wins in customer retention, account growth, cost efficiency, and operational throughput

• Own the P&L — revenue, margins, cost structure, and EBITDA performance
• Lead topline growth — own the commercial agenda alongside or in place of the Director of Business Development: key accounts, pricing, channel expansion, and new product launches
• Lead and develop a close-knit team; upgrade talent where needed
• Evaluate and pursue growth opportunities: new product lines, channel expansion, geographic reach, and partnerships
• Represent the business with key customers, suppliers, and stakeholders

You are a commercially-driven operator — someone who has grown revenue and run a business, not just managed a plant. You understand what drives customers to buy and how to build lasting channel relationships. You are also comfortable on a production floor, capable of owning a P&L end-to-end, and disciplined enough to build structure in an entrepreneurial environment.

• A track record of growing revenue — through new customers, new channels, or new products
• 10–20 years of progressive sales, general management, or operations experience — ideally spanning both commercial and manufacturing functions
• P&L ownership in a business with $10M–$100M in revenue
• Experience building structure in a founder-led or entrepreneurial environment
• Comfort working across procurement, supply chain, production, and commercial functions
• Experience leading a team through a period of change or professionalization
• Results-driven with a history of both topline and bottom-line growth

• Experience managing or building a sales team, or directly owning key account relationships
• Background in building materials, concrete, packaging, food manufacturing, or adjacent categories
• Experience developing or executing a multi-year strategic growth plan
• Exposure to channel development — retail, distribution, or commercial/industrial

• Commercial Drive — hungry to grow the top line; knows how to develop customer relationships, open doors, and close
• Judgement & Follow-Through — makes hard calls, does what they say, holds others to the same standard
• Strategic Thinking — prioritizes ruthlessly; knows which customers, products, and initiatives drive the most revenue and value
• Humble & Hands-On — builds trust through action; does not manage from a distance
• Grit — willing to dig into the details, push through resistance, and sustain a high pace
• People Leadership — firm but fair; can inspire a tight-knit team while raising expectations
• Pragmatic — does the right thing for the business, not the fashionable thing

The role is based full-time at the company’s Niagara-region facility. Five days per week on-site is a requirement — with some flexibility of course — this business is built on presence and relationships.

• Performance bonus: 30–40% of base, tied to business outcomes
• Future equity / profit participation opportunity for the right candidate