WIC Program Breastfeeding Peer Counselor

We're Hiring: WIC Program Breastfeeding Peer Counselor

Serving Monmouth and Middlesex Counties, NJ

The Children & Family Health Institute (CFHI) at VNA Health Group is seeking a full-time WIC Program Breastfeeding Peer Counselor to provide peer support, education, and encouragement to mothers enrolled in the WIC program to help them initiate and sustain breastfeeding. This role offers personalized, culturally relevant advice and guidance to new mothers, fostering a supportive environment for breastfeeding success. The Breastfeeding Peer Counselor will collaborate with WIC staff, including lactation consultants and nutritionists, to deliver evidence-based breastfeeding education and promote optimal infant feeding practices.

This position is grant funded. Continued employment is contingent upon renewed grant funding.

The Children and Family Health Institute is a charitable, nonprofit program of VNA Health Group focused on improving the health and well‑being of children and families through accessible, community-based care. CFHI delivers high‑impact programs including nutrition support, preventive screenings, vaccinations, and inclusive health services through community health centers and mobile outreach. Our goal is to strengthen scale and stability while advancing a mission that creates meaningful impact in the community.

• Provide one‑on‑one breastfeeding support and encouragement to WIC participants via phone, in person, or through virtual platforms.
• Offer evidence‑based guidance on breastfeeding techniques, positioning, latch, and milk supply to mothers of newborns and infants.
• Assist mothers in overcoming common breastfeeding challenges such as nipple pain, low milk supply, engorgement, and breastfeeding while working or studying.
• Serve as a positive role model for breastfeeding.
• May occasionally receive after‑hours calls from participants; expected to check for and return calls within an appropriate timeframe

• Educate mothers and families about the benefits of breastfeeding, including its role in infant health, maternal bonding, and long‑term health outcomes for both mother and child.
• Provide information on topics such as exclusive breastfeeding, breast pump usage, storing milk, and transitioning to solid foods.
• Offer guidance on breastfeeding after returning to work or school, including managing pumping and maintaining milk supply.

• Provide ongoing support through regular follow‑up calls or clinic appointments to assess mothers' breastfeeding progress and address any concerns.
• Track breastfeeding success and challenges, documenting all interactions and feedback in client records, as required by the WIC program.
• Collaborate with WIC nutritionists and lactation consultants to develop appropriate care plans for mothers in need of additional support or referrals.

• Encourage community participation by leading or assisting in breastfeeding education sessions, support groups, and prenatal classes.
• Provide breastfeeding education materials and resources to help increase awareness and engagement in breastfeeding support services.
• Participate in local health fairs, workshops, and other outreach activities to promote the WIC program and breastfeeding as a key component of infant health.

• Work closely with WIC staff, including nutritionists, generalists, and supervisors to ensure coordinated care and support for breastfeeding mothers.
• Participate in team meetings and training sessions to stay informed about current breastfeeding guidelines, resources, and WIC program updates.