Head of Marketing

Responsibilities

• Own the full marketing engine, from brand storytelling to performance growth
• Build and execute an integrated brand-to-performance strategy across awareness, acquisition, retention, and retail
• Oversee paid media, CAC efficiency, attribution, and weekly performance optimization
• Ensure brand consistency across campaigns, retail, partnerships, and creative
• Own marketing forecasting, budgeting, and revenue targets
• Build reporting frameworks that translate marketing activity into business impact
• Lead product GTM strategy from positioning to launch execution
• Manage and mentor a Brand Director, Product Director and Retention Director
• Develop retail marketing programs to support sell-through at key partners
• Build frameworks for market localization across messaging, creative, and channel mix

• BA/BS required; MBA preferred
• 10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands
• Experience scaling a brand from $100M to $300M+ preferred
• Has owned revenue, paid media, brand, and go-to-market in one role
• Experience with retail expansion and omnichannel marketing
• Ability to travel to Miami 2x/week initially if based in the Ewing, NJ location