Associate Director, Global Marketing - Obesity

Job Description

The Global Commercial Metabolism Team is responsible for shaping the global commercial strategy for our Obesity portfolio, with a focus on building differentiated, insight-driven strategies that position assets for long-term success in a highly dynamic and competitive market.

The Associate Director, Global Marketing
- Obesity will operate at the intersection of strategy, asset development, and customer insight, with responsibility for advancing overall global commercial strategy across obesity assets in development. This individual will bring a dual focus on healthcare professional (HCP) and healthcare customer (HCC) audiences, helping define how each asset can be positioned, differentiated, and valued in the future market environment.

• Lead and support development of the overall global commercial strategy for obesity assets, ensuring strategies are insight-driven and aligned to enterprise priorities.
• Develop clear and differentiated HCP and HCC value propositions for each asset and implications for future positioning.
• Apply the brand strategy framework (L3 EARLY) to build and refine commercial foundations, including market in focus, asset differentiators, initial brand positioning, value propositions and early asset strategy.
• Partner with cross-functional colleagues to identify commercial implications of target product profiles, endpoints, patient populations, evidence needs, and development choices.
• Monitor, synthesize, and communicate competitive insights that are meaningful for the obesity franchise and build future scenarios.
• Collaborate with cross-functional teams to evaluate and build for success against identified strategic opportunities, including opportunity spaces, priority customer segments, unmet needs, access considerations, and potential areas for innovation.
• Partner with regional and key market colleagues to reflect relevant market realities while maintaining strategic consistency across the portfolio.
• Operate as a key member of the Global Commercial Team, leading without authority, fostering enterprise collaboration, and helping build a culture of strategic rigor, accountability, inclusion, and One Team ways of working.

• Education:
  
  Bachelor's Degree
• Minimum of 7 years of progressive experience across marketing, market access, strategy, in the pharmaceutical/biotechnology or health and wellness industry.
• Minimum 3 years' experience in global contributing to asset or portfolio strategy.
• Experience developing HCP and/or HCC strategies, value propositions, positioning, messaging, or customer insight-driven strategic deliverables.
• Strong understanding of early asset development, commercial input into development decisions, and the role of marketing in shaping target product profile, evidence, positioning, and future launch strategy.
• Experience in synthesizing complex market, clinical, and access inputs into clear strategic implications and executive-ready recommendations.

• Experience in obesity, cardiometabolic, diabetes, cardiovascular, renal, or other highly competitive specialty markets preferred.
• Preferred Education:
  
  Advanced Degree (MBA)
• Demonstrated ability to think beyond the current market and anticipate how market shifts may shape the future.
• Entrepreneurship:
  Ability to create high-value deliverables from white space, operate with ambiguity, and identify opportunities to differentiate and win.
• Competitive mindset with experience interpreting and communicating intelligence in a way that informs strategic choices and franchise priorities.
• Cross-Functional Leadership:
  Strong collaboration skills and ability to lead without authority across Commercial, Clinical Development, Medical Affairs, Market Access, Outcomes Research, Policy, Competitive Intelligence, Forecasting, regional teams, and agency partners.
• Experience applying L3 EARLY, L3 NEXT, launch excellence, or similar strategic marketing frameworks to guide asset or brand strategy development.
• Influence and Communication:
  Ability to communicate complex insights simply and credibly, tailor messages for senior leaders and cross-functional audiences, and drive alignment across stakeholders.
• Executional Excellence:
  Ability to manage multiple priorities, clarify decisions, align stakeholders, and deliver high-quality strategic outputs on time.
• Innovation and Learning Agility:
  Curiosity, external orientation, and willingness to challenge the status quo to identify new ways to create value for customers, patients, and the enterprise.

• Adaptability
• Biopharmaceutical Industry
• Biotechnology
• Brand Strategy
• Communication Strategy Development
• Creativity
• Cross-Functional Collaboration
• Cross-Team Collaboration
• Customer-Focused
• Customer Insights
• Global Marketing
• Market Access
• Market Research
• Product Management
• Strategic Market Analysis
• Strategic