Marketing Retention Analyst

Marketing Retention Analyst

The Marketing Retention Analyst will work alongside the broader marketing and BI teams to help identify areas of opportunity to drive business growth. They will support a culture of data‑driven decision making, provide actionable insights and recommendations, and identify key opportunities and efficiencies within marketing.

Responsibilities:

• Responsible for delivery of actionable insights and analysis in response to key business questions.
• Support the key Brand and Marketing teams, providing day‑to‑day reporting and analytics.
• Analyze data from both internal and external sources to support business objectives.
• Provide campaign analysis and enable data‑driven marketing decisions across the marketing teams.
• Handle both day‑to‑day reactive operational requirements and larger complex projects while meeting deadlines.
• Build and maintain datasets, reports and dashboards.

Qualifications:

• Bachelor’s or Master’s degree in an analytical field.
• 2+ years of commercial experience in analytics, business intelligence or data science.
• Advanced use and understanding of SQL.
• Advanced use of Microsoft Office, especially Excel and PowerPoint.
• Experience with programming languages (e.g., Python, R).
• Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience preferred).
• Experience driving actionable insights from data and presenting recommendations to key stakeholders.
• Experience working with large, incomplete and complex data sets.
• Strong interpersonal skills to manage several internal and external stakeholder expectations while working toward deadlines.
• Business standard use of the English language.
• Basic understanding of the media landscape, common marketing platforms, and online & offline marketing data and analytics.
• Basic understanding of marketing attribution models, Market Mix Modelling, and sports betting in the United States.

Annual salary range: $72,320 to $95,000. Eligibility for a performance‑based bonus plan.

Benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre‑tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration‑related employment authorization sponsorship.

BetMGM is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.