Broad Campaign Manager

Overview of Broad Based Campaign Manager

The Development Department at Purdue University Northwest isseeking a Broad Based Campaign Manager to join our team!

Working within Institutional Advancement offers a unique opportunity to be a part of a department dedicated to empoweringPNW alumni, donors, and friends and fostering a lifelong connectionto the institution. This role contributes to a mission that supports educational initiatives, scholarships, and programs that positively impact PNW students and graduates and make a meaningfuldifference in the lives of individuals and the broadercommunity.

The Broad Based Campaign Manager develops and executescomprehensive annual giving and donor stewardship campaigns that increase donor participation, strengthen donor retention, anddeepen engagement with the university. This position manages emailcommunication, annual fundraising campaigns, Day of Giving,stewardship communications and donor engagement initiatives while leveraging Salesforce Ascend to support data-driven fundraisingefforts. Maintain relationships with key stakeholders withininternal PNW business units and the Purdue University system toensure compliance with Purdue for Life Foundation data access and compliance standards and implement ethical fundraising and donorengagement strategies.

Works in conjunction with Marketing and Communications staff toensure digital content aligns with institutional branding standard sand is suitable for a variety of channels, including the website,social media, alumni engagement newsletters, and other communications. Coordinates timing and deployment of alumni anddonor engagement content across Institutional Advancement andcampus partners to ensure consistent and cohesive messaging.

• Manage and execute annual giving campaigns across multiple channels, including PNW’s largest annual fundraiser, PNW Day of Giving.
• Oversee and enhance PNW’s Day of Giving campaign.
• Analyze donor segmentation data and develop targeted strategies for acquiring, retaining and upgrading donors.
• Collaborate with Mar Com and Alumni Relations teams to coordinate messaging and outreach.
• Facilitate the retrieval and compilation of donor lists forstewardship communications and solicitation efforts via both directmail and email, guaranteeing the accuracy and currency of contact details.
• Track campaign performance and produce regular reports toinform strategy and demonstrate ROI.

• Act as liaison and specialist to development officers and advancement personnel to provide donor cultivation and stewardshipassistance.
• Collaborate with Purdue for Life Foundation to ensure compliance with data privacy and sharing.
• Build donor segments and communication lists.
• Manage the maintenance of PNW constituent dashboards, reports,giving links, and donor profiles within the database, as assigned.
• Management of one student position, including training,supervision, and assigning/review of work.

• Responsible for written and digital communication sent onbehalf of Chancellor, Vice Chancellor, and Assistant Vice Chancellor.
• Stay current on trends in annual giving, digital fundraising,and donor communications.
• Draft and manage the production of donor-centric stewardshipcommunications, including acknowledgement letters, impact reports,newsletters, and thank you messages.
• Highlight donor stories and philanthropy impact throughstorytelling.
• Develop training materials and presentations to educate
  
  Registered Student Organizations (RSOs) on effective fundraisingtechniques, compliance guidelines, and best practices to empowerthem to achieve their fundraising goals.

• Oversee donor and alumni email journeys, ensuring theireffectiveness and relevance, while continuously updating,enhancing, and implementing new journeys and campus updates to optimize donor engagement and stewardship efforts.
• Collaborate closely with various social media users and accounts across campus to amplify specific PNW campaigns, fosteringengagement with new…