Route Sales Representative

General Summary

The Sales Representative is a full‑time role responsible for delivering, merchandising, and selling the full line of products to retailers within an assigned route.

• Call on customers or potential customers to make sales and obtain orders for Bonnie products.
• Negotiate with customers regarding sales, location, space, product mix, etc.
• Grow the route by increasing volumes and sell‑through rates of company products.
• Prepare and display items to facilitate sales and maximize product presentation.
• Ensure safety processes and procedures are followed.
• Drive a company‑owned truck to and from numerous customer stops, delivering product into and out of retail locations.
• Ensure compliance with all DOT rules and regulations, coordinating activity with the Transportation Compliance Officer.
• Train, coach, and advise the Route Helper on performance of duties.
• Attend all annual sales meetings and other required training.
• Work schedules up to and including a seven‑day work week during peak season.
• Merchandise products, including rotating and removing items as necessary.
• Maintain tidy shelves and displays.
• Assemble and disassemble racks and promotional materials such as signs and banners.
• Clean, maintain, and sanitize the interior of the company‑assigned vehicle.
• Achieve sales growth and support business expansion.

• High School diploma or equivalent.
• 1–3 years of customer service and/or route sales experience preferred.
• Preferred that candidates live in the market area.
• Valid driver’s license; meet Federal DOT eligibility requirements, including appropriate driver’s license and medical certification. Position requires a review of driving history and successful completion of a pre‑employment road test based on the Federal Motor Carrier requirements.

• Dependability and reliability.
• Customer service focus with ability to establish and maintain effective working relationships.
• Ability to follow directions and perform duties with minimal direct supervision.
• Strong work ethic and initiative – see route as business and strive to exceed sales targets.
• Flexibility.
• Honesty.
• Attention to detail.
• Strong written and verbal communication skills.
• Positive attitude.
• Tech savviness – comfortable using computer and technology devices each day.
• Conscientious.
• Be knowledgeable about the products and able to answer questions about the products.

This position has a salary compensation plan that includes the potential to earn a discretionary bonus for sales growth incentives. Other benefits include paid paternity leave, holidays, health, dental, vision, mental health, and retirement plan participation.

Both indoor and outdoor work environments. Frequently exposed to extreme cold and hot temperatures, wet or humid conditions and work in all weather conditions. Driving a company‑owned truck to and from numerous customer stops throughout the day, as well as lifting and carrying product into and out of retail locations. Essential physical activities: long periods on feet, traveling between locations, carrying heavy products.

Requires the ability to climb, push, pull, bend, stoop, and kneel for extended periods of time, walking, sitting, effectively communicating with others, seeing up close, seeing far away, manual dexterity, repetitive motions, and ability to regularly lift up to 40 pounds, occasionally 60 pounds. Using equipment (e.g., carts, trays) to unload products and move throughout the stores.