Area Director of Sales

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Full Time Element - Hampton Peninsula Town Center, Hampton, VA, US

2 days ago Requisition

Area Director of Sales

Reports to – Corporate Director of Sales & Marketing

This position will primarily be based out of our Element Hampton Peninsula Town Center property, with regular travel required to our Tru by Hilton Ashland location. The selected candidate must reside in or around the Hampton Roads area, as this is a fully in-market position.

As Area Director of Sales, you’ll provide full cycle sales execution for top line revenue generation for an assigned portfolio of hotels. This position will develop and implement proactive sales and revenue strategies to ensure revenue and room night sales goals are achieved for assigned hotels. You will be responsible for regularly selling hotel rooms, meeting rooms, and food and beverage through direct client contacts.

You will help to build awareness of the hotel and brand in their respective local communities.

• Responsible for achieving property revenue goals for each assigned hotel.
• Proactive solicitation of new business which includes in-person sales calls and telemarketing to potential clients.
• The Area DOS will develop and implement multi-hotel revenue strategies for assigned hotels.
• In partnership with the Corporate Director of Sales & Marketing and Hotel GMs, the Area DOS will share direct accountability in attaining total sales/revenue objectives and driving positive market share.
• Evaluates and supports the hotel’s participation in the various sales channels as appropriate and develops strong working relationships to maximize hotel’s benefits.
• Prepare and implement Sales and Marketing action plans.
• Revenue Strategy Leadership:
  Collaborate with General Managers and Revenue Management to develop and implement pricing, inventory, and marketing strategies, contributing to revenue optimization.
• Partners on cross functional initiatives in collaboration with Revenue Management, Marketing, and hotel GMs to deliver key discipline strategies.
• Review and implement Opal and Brand standards.

• Act as a public relations representative and ambassador to raise awareness of hotels and brands in the local community.
• Forge relationships and build rapport. Cultivate, enhance and leverage external and internal relationships to elevate hotel and market share awareness and drive business.
• Effectively channel your knowledge of the competitive landscape.
• Ensure good standing in the community by developing and maintaining relationships and involvement with the Chamber of Commerce, the Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations.

• Communicates business trends to all area properties as well as key events in the city that will impact demand.
• Work closely with other hotel departments to ensure the hotel meets and exceeds Opal’s and the brand’s standards for guest satisfaction.
• Drive improvement in guest satisfaction goals. Collaborate with colleagues and hotel team members to establish and implement services and programs that meet or exceed guest expectations.
• Serve and build relationships with guests, clients, and their representatives (booking representatives, travel agents, etc.) – ask for their feedback and show them hospitality.
• Work closely with the Front Office and F&B Department to ensure a smooth execution of events and banquets.
• Review GSS scores and online reviews to understand guests’ appreciation and concerns.

• Train team members to develop sales skills so that every associate is an extension of the sales team.
• Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and adhere to Opal’s Standard Operating Procedures.
• Drive team member involvement in community organizations, activities, and businesses.
• Develop and carry out action plans to be environmentally…