Social Media Manager

Position Purpose

In partnership with the Director of Content and Creative Strategy, manages the execution and performance of Tuck’s organic and paid social media efforts, playing a key role in shaping the School’s social media strategy. This role develops platform-native content and campaigns that elevate Tuck’s brand, deepen audience engagement, and support recruitment and institutional goals.

Dartmouth’s top-ranked Tuck School of Business seeks a strategic and creative Social Media Manager to manage the school’s organic and paid social presence. This role will shape how Tuck shows up across platforms—driving engagement, strengthening the brand, and supporting enrollment and institutional priorities through data-informed strategy and compelling digital storytelling. You will oversee both organic and paid social media efforts, working closely with colleagues across Marketing and Communications, MBA Admissions, Executive Education, Undergraduate Education, and Advancement to deliver integrated, high-impact campaigns.

This position is based in Hanover, NH. Explore Tuck at (Use the "Apply for this Job" box below)..

• Bachelor’s degree or equivalent combination of education and experience
• 3 years of relevant professional experience managing social media strategy and paid digital advertising for a brand, business, or nonprofit organization.
• Strong understanding of platform dynamics, audience behavior, and performance optimization.
• Experience developing and analyzing paid campaigns, including audience targeting, A/B testing, and reporting.
• Demonstrated ability to create or guide compelling digital content, especially video and visual storytelling.
• Proficiency with analytics and advertising tools (e.g., Google Analytics, Meta Business Suite, Linked In Campaign Manager).
• Strong collaboration skills and ability to work across teams and stakeholders.
• Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive community.

• Experience working with creative tools (Adobe Creative Suite, Canva, etc.) is preferred.

• Develops and executes organic social media plans aligned with Tuck’s brand and institutional priorities.
• Manages day-to-day content planning, publishing, and community engagement across platforms (Linked In, Instagram, You Tube, and emerging channels).
• Identifies and produces high-performing, platform-native content that reflects the Tuck experience and drives engagement.
• Collaborates with MBA admissions, executive education, undergraduate education, and advancement teams to source and shape stories for social, including faculty research, student experiences, and alumni impact.
• Monitors trends, conversations, and emerging platforms to keep Tuck’s presence fresh and relevant.
• Tracks, analyzes, and reports on performance, using insights to continuously refine content strategy and audience growth.

• Develops, manages, and optimizes paid social campaigns to support enrollment priorities, brand awareness, and institutional initiatives.
• In partnership with enrollment marketers, executes targeted campaigns across platforms (Linked In, Meta, You Tube, and emerging channels), aligning messaging with audience segments and stages of the funnel.
• Aligns paid social efforts and creative execution with broader content and institutional priorities.
• Monitors and analyzes campaign performance and makes optimization recommendations regarding targeting, creative, and spend to maximize ROI.
• Collaborates with the Director of Digital Media and Marketing Technology to align paid social efforts with broader performance measurement, tracking, and optimization strategies.
• Partners with external agencies and media buyers as needed to scale reach and effectiveness.
• Stays current on digital advertising trends, tools, and platform changes.
• Leads regular reporting on paid social performance, translating data into clear insights and recommendations for internal stakeholders.
• Explores and applies emerging tools, including AI, to improve audience targeting, creative testing, and campaign performance.