Associate Director of Social Media

Position Details

Position Information

Posting date 08/05/2026 Closing date Open Until Filled Yes Position Number 1128927 Position Title Associate Director of Social Media Hiring Range Minimum $72,100 Hiring Range Maximum $90,200 Union Type Not a Union Position SEIU Level Not an SEIU Position FLSA Status Exempt Employment Category Regular Full Time Scheduled Months per Year 12 Scheduled Hours per Week 40 Schedule Location of Position

Hanover, NH 03755

7 Lebanon Street

Remote Work Eligibility? Onsite only Is this a term position? No If yes, length of term in months. NA Is this a grant funded position? No Position Purpose

The Associate Director of Social Media is the creative and operational leader of Dartmouth's flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth's institutional accounts on Instagram, Linked In, Tik Tok, Threads, X, and You Tube.

This is a hands-on creative leadership role. The Associate Director produces and directs day-to-day content, develops creative campaigns for major institutional moments, and makes the real-time editorial decisions that shape how Dartmouth shows up across social platforms. The Associate Director sets the tone for daily content, ensures Dartmouth's flagship channels reflect the quality, voice, and ambition of the institution, and serves as the working lead for the Social Content and Community Specialist - setting daily priorities, directing content assignments, and providing editorial feedback.

The Associate Director must develop and maintain a deep understanding of Dartmouth's brand, voice, audiences, and institutional context - operating with the brand fluency and organizational awareness to make confident editorial decisions without requiring regular input from the Director on day-to-day content. This level of independence is essential to the role and to the team's operating model.

The Associate Director also serves as the primary liaison to MPG videographers and design/production staff for social content requests, and partners with the Data Analyst for Web and Social Media to make data-informed content decisions.

Description

Required Qualifications
- Education and Yrs Exp Bachelors or equivalent combination of education and experience

Required Qualifications
- Skills, Knowledge and Abilities

* 4-6 years of experience in social media management, with demonstrated ownership of flagship or brand-level channels, or equivalent combination of education and experience.

* Deep, current knowledge of Instagram, Linked In, Tik Tok, Threads, X, Bluesky, and You Tube - including algorithms, formats, and evolving platform dynamics.

* Demonstrated ability to absorb and independently represent a complex institutional brand - including the judgment to know when content aligns with voice and strategy and when to escalate, without relying on routine review from senior leadership.

* Exceptional writing and editing skills, with the ability to craft compelling content in multiple voices and for diverse audiences.

* Demonstrated ability to lead end-to-end content production - from concept through copy, visual direction, and publishing.

* Working knowledge of short-form video as a content format, including how to brief and direct videographers for social-first output.

* Proven ability to collaborate cross-functionally with creative, communications, and production teams.

* Experience directing the work of others, including setting priorities, providing editorial feedback, and managing freelancers or interns.

* Fluency with social media analytics and experience using data to inform content strategy.

* Experience using social media management platforms such as Sprout Social, Hootsuite, or similar.

* Strong project management skills and the ability to balance daily execution with longer-term campaign planning.

* Commitment to fostering an inclusive and diverse environment.

Preferred Qualifications

* Experience in a complex, multi-stakeholder organization - higher education background is a plus, not a requirement.

* Experience developing campaign creative for major institutional moments such as commencements, admissions cycles, or rankings announcements.

* Experience briefing or directing videographers and designers for social content.

* Familiarity with thought leadership or institutional brand voice communications on social media.

Department Contact for Recruitment Inquiries Erin Supinka Department Contact Phone Number 6-2255 Department Contact for Cover Letter and Title Erin Supinka, Director of Social Strategy and Digital Engagement Department Contact's Phone Number Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other…