Jr. Digital Communications Account Manager; in PA}

Position: Jr. Digital Communications Account Manager {Top 5 Employer in PA}
About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The

Qualifications:

Does This Sound Like You?

Do you:

• Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?)
  • All majors welcome!
• Have a cumulative GPA of 3.4 or above?

Have you:

• Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)

Are you:

• Interested in a career in digital marketing?
• Interested in, and able to work full-time from our office in Harrisburg PA? (if you're still in school, think ahead - this would be for after graduation!)
• Comfortable in a customer-facing environment?
• Able to communicate well, both verbally and in writing?
• Not afraid of numbers, analysis, & new and emerging technology?

Do you identify with these traits and qualities?

• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions
• You're excited about making a difference for clients and businesses from a wide range of industries

If you checked yes to all or most of these items, then there's a good chance you might be qualified, and we'd love to hear from you!

The

Job Responsibilities:

What You'll Learn to Do

Communicate with Clients
(About 40% of your day)

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Plan and Execute Digital Marketing Strategies
(About 35% of your day)

• Create and execute data-driven SEO strategies and optimizations for your clients
• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• Plan content strategy and build outlines for our team of copywriters
• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data
(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and Revenue
  
  Cloud
  
  FX) and prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing
(About 10% of your day)

• Conduct industry research such as competitor analysis and keyword research
• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

Tools/Technical Skills You'll Learn on the Job:
(You are not expected to know these in advance - we'll teach you from the ground up!)

• Excel/Google Suite
• Google Ads and Analytics
• Basic HTML
• RevenueCloudFX

The Benefits:
What You'll Get

Opportunities to Learn and Train with Our Team

• Initial "bootcamp" training program to learn foundational hard skills
• Ongoing advanced training sessions from industry experts as you progress
• Regular team Lunch-and-Learns in our on-site training amenities

A Place to Grow Your Career

• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Communications Account Manager:

• Digital Marketing Specialist
• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $50,000 - $53,000 (potentially higher based on work experience)

Meet WebFX:
Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #Best Coworkers - that's where you…