Sr. Programmatic Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

This job focuses on analyzing and refining programmatic operations and performance, requiring technical acumen and market knowledge. It fosters cross-departmental collaboration and influences strategic decision-making. The position is key in delivering insights and advancing programmatic success within the organization.

• Maintain relationships with DSP partners; meeting regularly to optimize delivery and monetization
• Creating new optimization tactics, strategies, and frameworks for both external and internal customers
• Providing troubleshooting support to address and resolve campaign performance issues
• Recommending data-driven optimizations to enhance campaign performance and deliver insights
• Analyzing bid data to identify and troubleshoot technical bid activity issues
• Reviewing bid data and marketplace activity to improve private marketplace performance and delivery
• Staying informed of industry trends and competitor strategies to inform programmatic approaches
• Collaborating with sales and marketing teams to ensure programmatic alignment with client goals
• Preparing reports on campaign performance and market insights for internal team reviews
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Programmatic Advertising;
Ad Servers;
Analytical Thinking;
Critical Thinking;
Partnership Strategy

National Pay Range: $56,569.77 USD-$ USD Illinois Pay Range: $60,105.38 USD - $ USD Colorado Pay Range: $63,640.99 USD - $ USD Hawaii Pay Range: $74,247.82 USD - $ USD Washington DC Pay Range: $81,319.04 USD - $ USD Maryland Pay Range: $67,176.60 USD - $ USD Minnesota Pay Range: $63,640.99 USD - $ USD New York Pay Range: $67,176.60 USD - $ USD Washington Pay Range: $63,640.99 USD - $ USD New Jersey Pay Range: $70,712.21 USD - $ USD Vermont Pay Range: $67,176.60 USD - $ USD Massachusetts Pay Range: $70,712.21 USD - $ USD California Pay Range: $63,640.99 USD - $

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it…