Manager, Digital Marketing - Medical

Overview

JOB OVERVIEW: This position is responsible for developing campaign strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives.

The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

• Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue

• Generate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions

• Partner closely with copywriters and designers to iterate on ads and optimize media to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fills

• Communicate campaign vision to and lead the buy-in from key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers, key opinion leaders, and industry associations

• Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, You Tube videos, etc.

• Collaborate with partners to optimize all growth strategy components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.

• Drive all campaigns with a test-and-learn approach to continually instruct and augment the performance of all campaigns

• Deliver timely, relevant, and straightforward reporting on campaigns and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns

• Lead and manage a team of marketing professionals to execute marketing strategy and initiatives.

• Oversee the work of direct reports and continually develop team members.

• Proven experience with running digital growth marketing initiatives with a track record of success

• An understanding of how to leverage content, promotions, and special offers to drive response

• Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.

• Experience with search technologies and platforms

• A strong understanding of SEO strategies and the business models of search platforms (Google, Bing, You Tube, etc.)

• Excellent verbal and written communication skills

• Highly organized with exceptional project management skill

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance

• Outstanding verbal and written communication skills and ability to resolve disputes effectively

• Excellent presentation and public speaking skills

• Excellent independent decision making, analysis and problem solving skills

• Understand and act on financial information that contributes to business profitability

• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility

• Lead team(s) to achieve company goals in creative and effective ways

• Excellent planning and organizational skills and techniques

• Communicate effectively with senior management

• Good negotiating skills and ability to effectively manage outsourced relationships

• Ability to influence, build relationships, understand organizational complexities and manage conflict

• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures

• Ability to lead virtual teams

Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $110,692-$152,202, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is…