Manager, Digital

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named.

The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Sports Illustrated Stadium (SIS), home of the Red Bull New York, is a premier sports and entertainment venue located in Harrison, New Jersey. In addition to hosting Red Bulls matches, the stadium welcomes a diverse range of third-party events, including concerts, international soccer matches, festivals, and other live entertainment experiences. The venue provides opportunities to engage audiences beyond the Red Bulls fan base, making lifecycle marketing an important driver of audience growth, event awareness, ticket sales, and long-term customer relationships across the stadium’s broader event portfolio.

The Manager, Digital Growth - Performance is the strategic owner of paid media and digital sale efforts for the New York Red Bulls and Sports Illustrated Stadium’s broader event portfolio. They are responsible for developing and executing strategies that drive ticket sales, revenue, lead generation, and fan growth across digital and traditional channels.

This role sits at the intersection of paid media, data analytics, audience strategy, creative, and ticketing, with a primary focus on Meta and Google. You will oversee the strategy, execution, optimization, and measurement of campaigns across key business priorities including single-match tickets, groups, flex plans, season memberships, third-party events, and other club initiatives. This role will be responsible for understanding how media investment translates into business outcomes.

That includes developing media plans, analyzing performance across audiences, geographies, matches, channels, and creative, identifying opportunities to improve efficiency and scale, and partnering with the internal data and analytics team to strengthen attribution and measurement capabilities.

This is a strategic, hands-on role for someone who thinks deeply about how media drives revenue, is energized by data and analysis, and can move seamlessly between a pivot table, an ad platform, a media plan, and a creative brief. The ideal candidate understands that great performance marketing is not simply about optimizing campaigns—it is about understanding what is driving the business and using those insights to make smarter decisions.