Manager, Digital - Lifecycle

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named.

The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Sports Illustrated Stadium (SIS), home of the Red Bull New York, is a premier sports and entertainment venue located in Harrison, New Jersey. In addition to hosting Red Bulls matches, the stadium welcomes a diverse range of third-party events, including concerts, international soccer matches, festivals, and other live entertainment experiences. The venue provides opportunities to engage audiences beyond the Red Bulls fan base, making lifecycle marketing an important driver of audience growth, event awareness, ticket sales, and long-term customer relationships across the stadium’s broader event portfolio.

The Manager, Digital Growth - Lifecycle is the strategic owner of both Red Bull New York and SI Stadium third-party event’s fan lifecycle marketing program. They are responsible for growing our fan database, developing thoughtful audience journeys, copy, and design briefs to deliver the right message to the right fan at the right time in effort to maximize revenue impact for the business.

This role sits at the intersection of CRM strategy, fan growth, content personalization, and ticket sales, with a primary focus on email and SMS. You will own the strategy and execution of campaigns that drive engagement and conversion across key business priorities including single-match tickets, groups, flex plans, season memberships, and other club initiatives.

Beyond campaign execution, this role will be responsible for how fans enter, move through, and progress within our lifecycle ecosystem. That includes developing segmentation strategies, building automated journeys, identifying opportunities to grow our opted-in audience, and partnering cross-functionally to create new opportunities for fans to sign up, scan, engage, and convert.

This is a strategic, hands-on role for someone who thinks deeply about the fan experience, is energized by data and testing, copywriting and designs, and understands that great lifecycle marketing is about sending better, more relevant messages that drive action.