Prospect Development Analyst

Working Title:

Prospect Development Analyst

State Role

Title:

Public Relations and Marketing Specialist III

Position Type:
Full-time Staff (Classified)

Position Status:
Full-Time

FLSA Status:
Exempt:
Not Eligible for Overtime

College/Division:
Advancement Information Services

Department: 100494 - Prospect Development

Pay Band: 4

Pay Rate:
Maximum Starting

Specify Range or Amount: $55,675

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

Beginning Review Date: 08/14/2026

About JMU:

At James Madison University (JMU), we're more than just a publicly funded institution - we're a vibrant, welcoming community located on a stunning campus where innovation, collaboration, and personal growth thrive. Our mission is to prepare students for a bright future, and we believe that starts with supporting the people who make it all possible: our employees.

Why Work at JMU?

We offer a comprehensive benefits package designed to support your professional journey and personal wellbeing:

* Generous Leave:
Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.

* Comprehensive Health Coverage:
Access high-quality health insurance options that fit your needs.

* Retirement Options:
Plan for your future with retirement benefits through the Virginia Retirement System.

* Employee Well-Being:
Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.

* Tuition Waiver Program:
Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

At JMU, we believe in Being the Change - and that starts with creating an environment where you can grow, contribute meaningfully, and feel supported every step of the way.

Discover what makes JMU a great place to work: bit.ly/JMUEmployment

General Information:

The Prospect Development Analyst provides strategic research, analysis, and data-driven insights that strengthen the major and principal gift pipeline. This position identifies and evaluates prospective donors, monitors, and informs and delivers actionable intelligence to front-line fundraisers and University leadership. Through a combination of research, data analytics, visualization, reporting, and fundraiser collaboration, the Prospect Development Analyst supports the identification, cultivation, and solicitation of donors to achieve the University's philanthropic priorities and fundraising goals.

Duties and Responsibilities:

* The Prospect Development Analyst identifies and evaluates prospective donors based on giving capacity, affinity, and engagement. The Analyst analyzes, interprets the information to collaborate with Prospect Development Colleagues to help inform prospect strategy and portfolio development. The Analyst uses research, data analysis, reporting tools, and emerging technologies to develop the intelligence to inform a healthy major gift pipeline.

* The Prospect Development Analyst works with colleagues and student employees to develop large scale data projects to maintain the quality, accuracy, and reliability of constituent and prospect data.

* The Prospect Development Analyst enters, updates, and maintains constituent and prospect data in the Philanthropy and Engagement data structures. The Analyst prepares, verifies, and updates data related to donor capacity, engagement, interests, philanthropic activity, and relationships, helping to ensure the accuracy and accessibility of information used to support fundraising and prospect development initiatives.

* The Prospect Development Analyst shares prospect research, identification results, and actionable insights with Philanthropy and Engagement fundraising staff through training, written reports, presentations, meetings and discussions.

* The Prospect Development Analyst participates in continuous professional development to enhance analytical, communication, and collaborative skills essential to prospect development and fundraising success.

Qualifications:

Required Qualifications:

* Experience with prospect development principles, including identification, capacity, affinity,…