Associate Director of Communications & Marketing

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Associate Director of Communications & Marketing

Associate Director of Communications & Marketing
Harrisonburg

At VMRC, we define 'cultural fit' as a community member who demonstrates our shared values and commitment to fostering an inclusive, purpose-driven workplace. We seek candidates who align with our values of service, justice, peace building, and stewardship and who bring diverse perspectives that enrich our collective work.

We assess candidates through structured, bias-conscious interview questions that explore how you have lived these values in your professional and personal experiences.

Pay Range: $23.87-$32.23

Hours:

Monday
- Friday, 9:00 AM - 4:00 PM (Flexing when needed)

The Associate Director of Communications & Marketing develops internal communication strategy aligned with the VMRC mission. The role manages the day-to-day traffic, production, and execution of integrated communications and marketing work. This position owns social media marketing, marketing automation, email marketing, and internal communications; executes external marketing and lead-generation campaigns; measures and reports campaign performance and return on investment; and contributes operational insight and recommendations to strategy development.

The role coordinates projects, content, approvals, vendors, and deadlines to ensure accurate, timely, audience-focused communications across channels.

• Owns the day-to-day marketing and communications workflow, including intake, project setup, schedules, vendor assignments, approvals, production, publication, and follow-up.
• Collaborates with the CSMO to maintain the department editorial calendar, campaign calendar, project management system, asset library, and status reporting.
• Coordinates work with internal partners, external agencies, designers, web developers, photographers, videographers, printers, media partners, and other vendors.
• Ensures materials are accurate, accessible, audience-appropriate, on-brand, and delivered on schedule.
• Contributes recommendations, channel knowledge, performance insights, and execution considerations to annual and campaign strategy development, marketing plan & marketing budget.

• Supports execution of external marketing campaigns that drive awareness, inquiries, lead generation, event attendance, occupancy, recruitment, philanthropy, and other approved organizational goals.
• Owns VMRC social media marketing, including content planning, creation, scheduling, publishing, community management, paid promotion coordination, and performance reporting.
• Owns email marketing and marketing automation, including audience segmentation, list hygiene, templates, forms, automated journeys, testing, deliverability, calls to action, and conversion tracking.
• Oversees vendors & makes select updates to website content, landing pages, campaign forms, community calendar listings, blogs, digital profiles, and other lead-generation touchpoints.
• Develops and edits accessible, audience-focused press releases, media materials, blogs, event promotions, and supporting collateral with attention to answer engine optimization (AEO), generative engine optimization (GEO), and search engine optimization (SEO) best practices.
• Partners with sales and service-line leaders to improve campaign handoffs, lead capture, source attribution, follow-up workflows, and visibility into results.
• Assists with media requests and public relations activities as assigned.

• Owns the day-to-day planning, development, editing, scheduling, and distribution of internal communications for employees and residents across approved channels.
• Maintains internal communication calendars, templates, channel standards, submission processes, and approvals to improve consistency and reduce duplication.
• Coordinates urgent and time-sensitive internal messages with the appropriate leaders while maintaining confidentiality, accuracy, and clear approval pathways.
• Monitors internal communication reach and engagement when data are available and recommends practical improvements to channels, cadence, and content.

• Builds and maintains campaign measurement plans, tracking links, source attribution, dashboards, and reporting processes.
• Measures and reports performance across social media, email, marketing automation, website, digital advertising, events, and lead-generation campaigns.
• Reports return on investment and other agreed performance indicators by connecting campaign activity and cost to measurable outcomes such as inquiries, qualified leads, conversions, attendance, applications, engagement, and revenue when data are available.
• Presents clear, actionable reports to the Chief Sales & Marketing Officer and relevant stakeholders, including results, trends, lessons…