Senior Demand Generation and Campaign Lead

Job Details:
Senior Demand Generation and Campaign Lead

Full details of the job. Vacancy No: VN657.

Employment Type:

Full-Time.

Location:

Harrogate, Permanent.

Harrogate/Hybrid

Redcentric is a leading managed services provider, born in Yorkshire and now operating across the UK. We support more than 1,700 customers with critical technology services they rely on to stay connected, secure and productive.

We bring together deep technical expertise across cloud, connectivity and communications, with a secure by design approach, and a clear focus on delivering future ready solutions.

Our team of over 500 colleagues help us deliver revenues in excess of £135 million as we look to build on this success in a fast moving, and transformative IT landscape.

Learn more about what we do on our website

Redcentric is going through a period of significant change, with a new strategy in place, a refreshed brand, and a move to a new operating model, we are now focussed on executing our growth plans through a distinct shift to organic and new logo driven growth.

To help achieve this we need to continue to evolve our marketing focus and activity, elevating our brand message, developing customer outcome focused themes and campaigns that drive pipeline and support the sales cycle.

The Marketing function is developing into the strategic driver for Redcentric, shaping the GTM and executing marketing activity and campaigns that directly contribute to long-term and scalable pipeline growth for the business.

Working as part of a small but focussed team, and closely with colleagues across the business, this role is an opportunity to introduce best practice in demand and campaign approaches and execution whilst directly contributing to the wider success and continued growth of Redcentric.

The successful candidate will be responsible for development and delivery of the demand generation and campaign strategy, ensuring activity is clearly aligned to the strategic growth initiatives. The primary focus of the role is to develop campaign and channel programmes that drive meaningful engagement and pipeline through different stages of the sales cycle.

This will be a hands‑on role, and there will be a need to understand and support across multiple marketing disciplines with a definite focus on supporting the delivery of the content strategy.

• Owning the campaign approach and execution, balancing the varying needs of the business from a technology, outcomes and vertical perspective.
• Developing programmes across on and offline channels that create distinct brand reach and visibility, translating our identity into meaningful, impactful market engagement.
• Creating the right blend of activity that supports the full funnel from demand and lead gen, prospect and opportunity nurture, through to won.
• Develop an understanding of customer and market drivers that are influencing buyer decision making and translating into engaging content and campaign themes.
• Building relationships with our strategic partners, identifying opportunities to build joint activities that support mutual growth.
• Manage external agencies that provide specialism and scale to our demand and lead gen efforts.
• Manage budget allocation across a wide range of activities with clearly defined ROI measures in place.
• Data driven decision making to help inform and shape future activity.
• Work closely across the marketing function, providing insight and expertise that shapes wider marketing effort, coordinating programmes to get the best from the team and partners.
• Partner with our sales and account management leaders to ensure marketing effort is properly utilised and accountabilities are clear.

The ideal candidate will be a proven marketing professional with a background in B2B technology. They will be adept at dealing with complex portfolios and manage demand and lead nurture through complex sales cycles across multiple market verticals.

• Strong marketing generalist with understanding of how the different elements of the marketing mix contribute to…